Make Sure To Find A Good Website Designer

By Author: nicksmith
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If you want to get a website to convert visitors into leads, it would be best to follow some of these rules. Your website’s design and search engine optimization will play an important role in shaping the success of your business, but a good website design involves effective keyword rich content, a welcoming layout that is in sync with the business image; attractive colors, and easy navigability.

Some of the elements that are crucial for successful website design for small business and large corporations are described below.

1. Impressive Landing Page

Your landing page is the page that a user is sent to once they've clicked on the advertisement from another site. This could be your homepage, but this could also be another page that will lead to a sale. The content and images on this page is what customers will give a quick look to determine what the website is 'selling.'

2. Headers & Titles That Grab Attention

Every page of the website should have a engaging title that is unique and attracts attention. You want customers to want to read the rest of your website once they've ...
... read the headers!

3. Attractive Web Design

The design of the website should be aesthetically-pleasing to the eye. You also want to encourage users to browse your website. The more time spent on your site, the more likely he or she is to make a purchase. An easy test would be to find some friends or family that you really trust and give them some tasks on your site. Have them speak out loud about their experience and document this. Was it easy for them to finish your task? Did they have a hard time? Congratulations, you just conducted a usability test of your website. Once you determine your conclusions, and you find out you need some improvements, make sure to find a good website designer to help with this. I also encourage you to find a designer that specializes in your type of business. So if you are a small business, seek out someone who offers web design for small business. Custom website design services are preferable as that will help you establish your individuality to your consumers.

4. Compelling Content

Content. Content. Content. You've heard it 100 times. In order to increase conversions, you want to make sure that your content is rich in meaning. I know you've worked hard on your SEO, but does it make sense to the average visitor? Language and layout can engage customers’ interest. Your language should engage the reader and be assertive without being too sales-pitchy. Remember what you say on your site might be your last chance at a sale with them.

5. Clear Subheadings

Subheadings provide visitors with an idea of what is on your whole website. You must think of why are people coming to your website? You want to make it clear to users what you provide and what they can do at your site. Make sure this is somewhere on the top of your page and spread evenly. (or on the side, but somewhere above the fold)

6. Easy Navigation

This goes hand in hand with our usability test prior. You should make sure that it is easy for all users to navigate your site no matter what their purpose of visiting your site is.

7. Make Sales Stand Out

Products and services that are being promoted or sold should be available on the front page! Make it easy for the visitors to make their purchases immediately.

8. Give Your Customer a Reason to Come Back

Impressive copy and quality web design together make a website standout from its competition. Happy clients will tell others about their sites. They discuss with their associates, friends, and social networks and help grow your website’s name. With good service, you not only win repeat visits from existing customers but also attract more potential customers every day.

9. References & Testimonials (or Reviews)

Websites appear more trustworthy with references, reviews and client testimonials. Web designers use images, text, animations and videos to highlight the benefits of the website and make any assertions appear believable. Testimonials tend to stay in the minds of customers when they are determining a purchase.

10. Address Customers' Needs!

Since you want to sell your products and services to the customers, you naturally want to present your business in good light. Address your customers' needs...always. Images, text, videos and offers should address the customer directly about the benefits of using the product.

There are several custom website design services on the market that can help you achieve your goals, but these ten tips should help with making sales from your website.

For more information about Custom Website Design Services, please visit www.rjwebdev.com