Formulating An Effective Social Media Strategy

By Author: Drizzlin
Total Articles: 1
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Sample this: BlendTec, a company manufacturing blenders for home and professional began to use YouTube for their marketing in 2007. Result: within 2 years the sales increased 700% and by May 2011 their YouTube channel had garnered 161,404,538 views! Social Media campaigns as a rule of thumb perform well (thanks to the social media revolution) when executed well but what makes a social media marketing campaign truly spectacular is a well thought and coordinated social media strategy.

Building up a social media strategy as initio involves understanding the business objectives of the organization and developing the social media strategy to complement the conventional marketing efforts towards achieving them. While it is imperative to have innovative Social Media Marketing Ideas, it is also essential to assess the consumer perception about the organization before plunging into the social media marketing so as to be prepared to address the response that any social interaction is likely to generate. moving further it is critical to identify the platforms that the organization should leverage for its social media interactions. ...
... Although the most popular ones like Facebook and Twitter are almost essential for most of the businesses, some of the platforms like LinkedIn, Flickr and YouTube make more sense for certain specific organization types. Once the appropriate platforms are identified it is imperative to develop viral content for the social media campaign. For this the strategy must look for the emotional connects that it gain make and sustain with its customers on the social platforms.

The criticality of the follow-up and regularity aspect of a social media campaign necessitate its active consideration into the social media strategy. The content on social media platforms must be regularly updated and care should be taken to follow-up upon the comments and thoughts that the consumers express over the social media platforms. This ensures that the engagement with the consumers extends and they move towards becoming brand evangelists. Given the non-trivial nature of the above strategies it is essential that the social media managers undergo a rigorous Social Media Marketing Training and learn the tips and tricks of the trade!