Keywordspy-how To Spy On Your Online Competitors

By Author: Easther Sudharta
Total Articles: 2
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Are you wondering how your competition are enjoying so much success online? There has to be some way of spying on what they're doing with their PPC campaigns right?

If you could reverse engineer the paid search campaigns run by your online competitors then you could do basically do the same thing with your own campaigns and enjoy the same level of success. How cool would that be?

Well the good news is that there's an advanced keyword research tool called Keyword Spy - that can literally let you spy on what your online competitors are doing with each step of their PPC adverting. Learning from your competition is one of the best ways to get keyword suggestions. Even better news is that it's very easy to use and the results will just blow you away when you see them.

Keyword Spy is a web-based keyword research application that allows you to reverse engineer the results your competitors are getting based on either a domain or specific keywords being used. Basically what it allows you to do is enter phrases based on the products you're promoting or considering promoting with your business ...
... and even filter each keyword search by specific country so that you can find those hidden markets that haven't been fully "exploited" yet. This also saves you from trying to promote a product or program in a country that has been saturated by the same offers.

When the search is finished (and it does it very quickly) you can see the exact keywords and ads that your online competitors are using to achieve their results. Once you're happy with the results you have you can then export these same keywords into a text document or Excel sheet and create your own Adwords campaigns based on these. Now it's only a matter of setting up your Adwords groups, setting a budget, creating similar ads and pasting your keywords in. You definitely don't need to be a rocket scientist to do this.

Let's take the example of the Aveda range of hair and skincare products. When I run this root keyword through Keyword Spy it tells me there are 31 different Adwords ads running for this keyword and it shows me the exact wording and structure of each ad. Then I can browse over to the PPC competitors tab and see that there are 12 competitors for this keyword and by drilling down a bit further on each competitor I can see the exact keywords being used to promote this range of products, the search volume for each one, the cost per click (CPC) for each keyword and even how profitable each one is

See what Keywords are use by Your Competitors

There are several ways on how to see what keyword your competitors use. But the easiest way for a Net newbie is to head over to SEO Digger (http://seodigger.com/) which has a free tool that you can use. All you do is enter your competitors URL and click on the search.

For those living down-under, Aussie, there is a free tool that you can see how they rank for their keywords in Australia. Head over to (http://www.strongpoint.com.au/Australian-SEO-Rank-Checker.aspx) for the Google Australia view of how your competitors rank.

You might also want to check out their ads. There are a few tools that you can use for this. TrafficTravis (http://www.traffictravis.com/) is a free tool, but unfortunatley for those who uses Apple Computers, it doesn't work.

SPYFU (http://www.spyfu.com/) this is a paid tool. This too has a limited spying value, because you can only either choose between US or UK but if you’re planning on writing a PPC campaign, SPYFU is terrific.

The Keyword Spy interface is extremely easy-to-use and very intuitive so you're not left guessing at what to do next. Plus if you do get a bit stuck there's a whole library of training materials that you can learn from and get yourself unstuck just as quickly.

If you want to take your networking marketing to the next level then you need Keyword Spy to help get you there. Why not sign up for a free trial today and get started on your path to keyword domination?

Does learning how to market online seem like a puzzle to you? With the right educational tools, learning how to market online can be easy. I can teach you the ins and outs of search engine marketing, how to use Google to attract business and how to leverage online content and Social Media platforms in order to put your message out there. I'm Easther Sudartha, meet me at http://www.MyOnlineGamePlan.com/MLMSuccess to learn more.