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Everyone Has Flyers Printed Nowadays
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The world of flyer printing seems to be getting cheaper and cheaper. It seems everyone has flyers printed nowadays. They’re unbelievably cheap. UtharaPrint .com will print 5000 double-sided A5 flyers for less than £90. It’s amazing! So now companies can get themselves in front of prospective clients cheaper than ever before, yet all too often they skimp on design. I live quite close to a high street and I probably get 50 flyers and leaflets through my door every week. I often find one where I think to myself, “what does this company actually do?” You can guess what happens to that particular flyer.
It seems it’s not enough to get flyers printed for such a low price, but we have to get the design and artwork done for next to nothing. Maybe another case of using the services of Auntie Louise ‘coz she’s handy on the computer and can knock up a quick flyer in Word. If you are trying to make an impact and leave a memory with potential clients this definitely is not an option. Many printers have a graphic designer who understands the kind of design that will suit your company. Okay, so it will cost more ...
... than the bottle of wine you gave to Auntie Louise, but you’ll get something that is consistent with your company branding. Maybe it needs to have a promotional look, maybe it’s introducing a new product or service, but whatever look you need an experienced designer will give you something with a professional, modern look.
We all know that there is a lot of wastage with any kind of advertising. Mailing flyers may net you 2–3% return. Therefore it is so important to get that flyer working really hard for you. It needs to have impact. It needs to tell the reader something new. It needs to leave a memory. And it needs to make people contact your company. This is why you need to have it professionally designed by people who are familiar with industry trends. Look at it this way. Maybe your average order is £250. You spend, say £90 on flyer printing plus a bottle of wine (£4.00). If you get three sales at £250, you have made £656. But if you have something designed professionally, then maybe those three orders turns into five or six. But even better still, you have made a lasting impression which means they are more likely to come back for more. And don’t forget, this does not include the people who received your flyer but are not in a position to spend right now. If we look at the value of good design in this way, then there is no doubt that good design does pay.
To sum up, the price of printing is cheaper now then ever before, meaning that almost anyone can afford to get advertising flyers printed. But it’s not the print that’s the important part. The important part is what is printed on the paper. For not much extra get those flyers professionally done and make your company stand out from the crowd.
For more information about Online Printing, please visit www.utharaprint.com
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