Understanding The Difference Between Non-profit And For-profit Marketing

By Author: Quadriga Art
Total Articles: 9
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There is a significant difference between for-profit and non-profit marketing with most people agreeing that the latter is a tougher job. This mainly because non-profit marketing mainly involves gaining financial support for not only the causes pursued by the non-profit sector but also the funds necessary for the sustenance of the organizations themselves. The fact that non-profit marketing is generally carried out on a very tight budget where each dollar needs to be spent after much consideration, makes it even more difficult.

Non-profit marketing companies like Quadriga Art are well aware of the differences between the two types of marketing and have necessary experience to come up with successful marketing strategies. The most significant difference between corporate and non-profit marketing is that while corporate marketing aims only at selling specific goods to customers, non-profit marketing involves dual marketing as the organizations first need to market for prospective donors to provide financial support and then reach out to the people who need their help and support.

Another major difference between ...
... corporate marketing and non-profit marketing is that corporate marketing aims at promoting a product that will be useful for the consumer. On the other hand non-profit marketing involves the promotion of a social or humanitarian cause. While both types of promotions, require the consumers to spend money, corporate marketing assures some useful product in return for the money shelled out while the money spent on a non-profit cause can provide only self-satisfaction.

Quadriga Art understands that fact that gaining even a small gift or gesture of appreciation in return of the money shelled out, inspires people to donate more and as such has introduced the concept of providing premium gifts to its direct mail package recipients. This has definitely proved beneficial as along with the number of donors the contributions made by them have also increased by significant margin.

Quadriga Art is a New York City based full-service international direct marketing company working with the world's most effective non-profit organizations to generate revenue from intelligent, creative fundraising programs.

To learn more about the company Quadriga Art and its direct mail service, logon to its website at http://www.quadrigaart.com