Landing Page Conversions

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Every time a visitor lands on your website, it is an opportunity to gain a customer. This visitor will probably reach your site by clicking an advertisement or an organic link that leads to your landing page. Your landing page is responsible for converting your visitors into a paying customers.



There are reference and transactional landing pages. A reference landing page offers relevant information to the visitor using text, images, and other relevant links. Traffic leading to your reference landing page is often driven from Google Adwords. The effectiveness of this page can be measured by the revenue value of the advertising that is displayed on it. Some reference landing pages primarily focus on interacting with the visitor and lead generation.



A transactional landing page looks to prompt a visitor to respond to a call to action such as filling out a form, signing up for a service or making a purchase. When a customer responds to a call to action, this is known as a conversion. The quality and effectiveness of your landing page can be measured by your conversion rate. This ...
... rate pertains to the percentage of visitors that complete the call to action.



The largest number of site visitors leave landing pages in about 0-8 seconds—this is considered a bounce rate. It is possible that visitors are leaving this page so quickly because they have decided that the page is not relevant, does not compel, or simply isn't offering what the customer is looking for. Your goal is to minimize your bounce rate while maximizing your conversions.



Here are a few tips:



Landing Page Layout: Make sure that your landing page is clear, concise and relevant. Keep it simple. Avoid too many elements. Potential customers do not want to weed through information to find what they are looking for. Make it easy for them. Try using visuals like charts or graphs and limit wordy content.



Clear Call to Action: Your customers should know exactly what is expected of them from your landing page. Make your call to action persuasive and easy. If you are prompting your customers to fill out an information form, make sure the form is short and simple. A lengthy form can be a turn-off and may result in you losing a lead.



Split Testing: Customers respond to different elements on landing pages. This is why constant spilt testing is necessary. This is an ongoing process that is used to compare a number of variable test samples in order to improve conversion rates. Try changing your images, colors, copy text, and layout to see if there is an increase in response. Some changes in elements will promote a greater response than others.



Multivariate testing: This can be seen as performing various split tests on one page at the same time. Multivariate testing can test the effectiveness of limitless combinations of your page's elements. Your website's server will display variations of your landing page to different visitors. This is done to see which variation of content or elements produces the greatest number of conversions.



Your landing page may be the most important page on your website. It's your deal-maker. For assistance in creating a landing page that will potentially increase your conversions, contact the professionals at Optimum7 today!