Ppc Landing Pages

By Author: autor
Total Articles: 4328
Comment this article

When marketing your business online, your most vital tool is your website. Your site should rank highly in search engine results. In order to do this, your website must be search engine friendly and contain relevant, concise and informative content for your niche market. The higher your site ranks in search results, the more visible you are to potential customers. If you have what these customers need, it could mean profit for your business. It all boils down to your landing page.



When using the Pay Per Click (PPC) advertising model, you pay search engines each time your ad is clicked. Your landing page is where the customer ends up after clicking your advertisement. Many people use their site's home page as their landing page but this does not have to be the case. Tailor your landing page to be relevant to the search term.



Potential customers should be prompted to take action once reaching your landing page. Here is where you pitch your call to action. Your call to action is a request for the customer to take the next step toward purchasing your products or services. A few ...
... examples of calls to action include, but are not limited to, click here for more information, start now, sign up here, buy now, contact us, etc. In order for your call to action to be effective, it must be convincing and appear as a necessary step in order for the customer to get what they need from your business.



Here are a few tips for making your PPC landing page effective:



* Start by making sure that your call to action is clear. It is ineffective to have a landing page that doesn't direct the user to their next move.

* Limit the distractions on your page. Make your landing page simple, informative and easy to read. Make it relevant. If your potential customer chooses an advertisement promoting beach bikes, your landing page should be where they'd go to find one.

* Less is more! Avoid using too much text. Keep sentences short and to the point. Try using related visuals as they tend to be effective on landing pages. If you must use text, try bullets points or steps that promote your call to action.

* Short forms work best. The last thing a customers want to do is fill out a long form requesting irrelevant information. Keep all forms short and simple and only request information that is absolutely necessary to complete transactions.



Add any trust indicators like raving reviews on your landing page. Seeing a positive review just may be the push a customer needs before responding to your call to action.



There are no guarantees with landing pages but these steps should make your page more effective. You can also improve the performance of our landing pages through strategies like usability and split testing. For more information on PPC landing pages or for assistance with your PPC marketing campaign, contact us at Optimum7 today!