From Content To Links: The Role Of Search Engine Optimisation

By Author: Vijay K Shetty
Total Articles: 598
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For some SEO experts, they believe that the only way to get high ranks on search engine results is acquiring external links. This is due to the fact that it is very hard to acquire these links. It is also one of the better ways to improve search engine rankings. In the past, it is a straightforward battle of who’s got the most hyperlinks in order to attain a higher page ranking. Nowadays, this services goes even deeper and the algorithms have become complex. Nowadays, there are several things considered before a site becomes high ranking. How trustworthy is the site? How popular is the page where the link is located? Is there a relevant relationship between the two sites? Is the anchor text relevant to the link? As you can see, these considerations are merely standards utilized to minimize link spamming and to avoid blackhat SEO.

Here are some other important aspects when looking into Search Engine Optimisation and external links in particular.

The popularity of external links is incredibly useful because it is easier to gauge and it is publicly available. Regular web traffic can be highly volatile and that is ...
... why it takes a lot more processes and specialized tools to analyze how much traffic there is.

If your site is all about dolls and the source page is all about planes, there is less or very limited relevance between the two elements. Nowadays, algorithms can now detect such issues but most of the time, people or readers themselves can identify these aspects and that is why it is crucial that the experts only find relevant sites where the links and anchor texts will be placed. It is their responsibility to offer the best possible service that works well for their needs.

External links are important but it is also necessary to build quality content. The fact that external links are useful means that there is something that people can use again and again on the site. This is a whole new area of SEO and it requires effort to create value to the customers. It is therefore important to not only focus on external links. The best way to balance the whole SEO method is to identify individual agencies that offer quality link building, content writing and other important SEO methods. From here, the process becomes more complex. However, no one ever said that SEO is a simple task. There is no one way to do it but what makes it so appealing is that you can actually see results coming in and revealing the results that you wish to acquire.

Vijay K Shetty, Ezine Articles Expert Author.For more information: Search Engine Optimization Services
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