Social Media Marketing: Introduction, Scope, Implications, Strategy And Conclusion

By Author: Sanjay Joshi
Total Articles: 471
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Introduction:

Social Media Marketing (SMM) has been the buzz word for some times now. With the huge growth of social community users while virtually everyone is associated with a social network, it’s relatively a bigger platform to promote products and services. Whatever may be your business size, small, medium or large, you can always promote your business online. With a possibility to reach out a large community of users, this common platform provisions for a huge market potential with strategic promotion.

Social Media Marketing is not just opening a social profile in the famous social networks like Facebook, Twitter, LinkedIn or MySpace. It is actually being updated with the social profiles and about consistence maintenance of the profiles as such. When I speak about maintenance, it simply means that one should be updated with the social networks and he should continuously try to reach the new users with aggressive promotion strategies. You can promote your brand products and maintain an online reputation with continual buzzing through social networks. The most important aspect of social media is to be in ...
... touch and be accessible to public. Social networks virtually never sleep and are up 24X7. People can find you working round the clock and this is one of the biggest advantages of social networks.

Scope:

With the development of Web 2.0 technology there is a significant improvement noticed in social networks. Virtually every person is connected to some of the social networks and many out of them are with multiple network profiles. With a wider audience base Social networking platforms can be used effectively as mass promotion platform. Social Media Marketing is having the same set of goals as it is with the real world marketing scenario. It is no different from the marketing strategies that are needed for brand promotion. It is basically to convert the possibilities to persistent business with good returns on investment options. This can also create a possible havoc if not handled properly and professionally. Still the SMM has a rich potential to reach virtually unpredictable traffic within a limited span of time. This is also one of the cost-effective ways of promotion of web business with structured approach and dedicated participation. This strategy of marketing and promotion generally adds up to your existing promotion strategies without influencing them and thereby creates a summing up effect all together.

Implications of Social Media Marketing:

With the huge radical growth of social networks and the enhanced adorability of such networks among internet population, the applications of SMM have attained high demand. People use it as a platform to promote products, brands and services. They adore it as a consistence way to stay in touch with their targeted customers. They reach out to share their resources with millions of the similar minds and there by create a network of thought-groups.

• Understanding Customers’ Reviews:

Your presence on social networks and consistent interaction with people can add up to build a trust and reputation among the mass as a whole. With regular view-exchanges among the social communities you can expect many returns in terms of understanding prospective customers’ choices and tastes. You can be a part of groups or can create your own community of users and discuss about various dimensions of your newly lunched products and the services to get their critical views. This helps in understanding the people’s needs and can help any business to become more customer-centric in approach.

• Enhance Credibility of Business:

From the credibility point of view, if I discuss, social media acts as a booster to your online business. You become an open-book for your customers with your presence on social platform. By resolving queries and negativities with your customers, you can provide them a warm atmosphere to discuss live with your business. With an open forum to resolve professional issues, you enhance your credibility as a trusted business runner.

• Increase website traffic:

Being present on social platform allows you to connect with numerous users worldwide sharing similar thoughts. With professional promotion strategies and regular interactions you can make your community members share information about the hottest offers promoted by your website. This enhances possibilities for unique and repetitive visitors to your website and adds up to the traffic-counts for your website. You can also expect referral traffic from the community of the community members and thereby can expect exponential growth in traffic for your website. Website traffic counts as popularity of your website and helps you to gain search engine reputation.

• Increase Search Engine Ranking:

Once you gain reputation among the search engines the popularity of your website increases and this helps to gain search engine rankings for your websites. You can also develop numbers of back-links with your promotional materials like Blog posts in social media. Creating a high quality and informative blog content can spread like fragrance in the entire social network and can also help you to achieve back-links to your website. This again becomes beneficial to gain ranking in the search engines.

• Better ROI:

Once you set up a perfect set up with brand promotion, you can expect high volume of traffic and enhanced back-links as discussed earlier. This increases possibilities for sales conversion and helps you to attain better returns on your investments.

Social media marketing can go to an indefinite depth by establishing reputation and enhancing your customer-base. It can directly affect your business returns with appropriate promotion strategies. Now let’s have a close review of the strategies adopted for social media marketing with their significance on business promotion.

Strategy#1: Research social behavior of the market you target:

This is one of the most basic strategies for any marketing promotion and this works as well for social media marketing. Once you have a concrete view upon the trends with your targeted community following the trend is quite simple. If you have a better idea with you to implement, that is also possible after reviewing the market trend.

Strategy#2: Adopt social networking:

Facebook is quite famous for its deep reach with highest participation of people in various communities. A recent study has disclosed around 500 million active users in facebook alone out of which almost 50% of the users actually log in to facebook everyday and spend around 800 million minutes per month on facebook. You can create an account in this huge social network and share your profile, your likings, your pictures, videos and announcements through the walls. This is one of the most accepted strategies of social media marketing with significant return.

Strategy#3: Promote your business with you-tube video account:

Once you reach out to the social media and understand, you must be aware how much online video are in demand. To take advantage of online videos you can search out the interests of your targeted customers and post similar line videos that are appropriate for such prospective customers. With online videos you can also promote your business through interactive learning sessions.

Strategy#4: Content sharing:

This is one of the finest social media marketing strategy that account huge appreciation from the intellectual community. High quality contents are always in demand among the online readers. Sharing high quality content through social community can help to create appropriate vibe as a marketing strategy.

Strategy#5: Blogging and Micro-Blogging:

Tapping a market through Blogging and Micro-Blogging can be a fun-filled experience. You can be in touch with your targeted customers through your blog. You have to up-date your blog on regular basis so as to put something new for the online reader community. Micro-Blogging application like Twitter is a great tool to stay in touch with your social community with micro-information sharing.
Apart from the above five strategies you can also go for RSS-feed, Pod-casting, Video-casting, forum-marketing, social shopping, interest groups etc. as strategies for social media marketing.

Conclusion:

Social media marketing is the most promised upcoming tool as a marketing promotion activity. It has a deep and long lasting impact in the mindset of the customers and it can be a effective strategy for maintaining uniform reputation among a vast section of prospective customers. The results may not be observed from the day one, but over a long run it can surely have a remarkable difference on the marketing promotion scenario. In this evolving world of internet and social communication, this tool is the future of marketing and strategic promotion.

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