Advertising With A Small Budget

By Author: John Walker
Total Articles: 4
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Everyone is in search of the vision of running a website where the green stuff flows from the heavens by the hordes. Of course, not everyone has such luck as to realize the dream, but there is a concept where improved traffic is guaranteed if a few easy procedures are followed. Increased traffic offers the possibility for more sales, and more sales means more cash. Nothing could be simpler, correct?

Traffic Exchange Defined
A Traffic exchange is a fascinating approach in website marketing, and while there has been controversy in the past, the evidence remains traffic exchanges are more popular than ever. A webmaster will find a traffic exchange, and submit their website to the exchange. Now here is where things get interesting.

The webmaster has a final goal in mind of having his or her website visited in hopes of making a sale. The traffic exchange network has your website with many other websites. The webmaster will need to visit other websites on the network. The traffic exchange records the visit, and will add credits to the webmasters account.

The credits the webmaster acquires can be used to ...
... showcase his or her website to other members of the traffic exchange. The more credits the more times their website will be displayed.

Each traffic exchange has its own requirements and guidelines. Generally, signing up to a traffic exchange is free, but many networks offer a premium alternative where special bonuses are available to the paid member.

A traffic exchange network will change how the testing of a visit is validated. Many networks will use Turin to validate human interaction, and others may use alternative authentication methods depending on the exchange and membership levels.

Search Engine Optimization and Traffic Exchanges
Search engine optimization, SEO, is an alluring plan of improving the amount and quality of traffic to a specific website by increasing the status of the website on search engines. The webmaster uses specific keywords and phrases on a website in a specific manner so when the average Joe is looking for something, the website will be one of the first returned when those keywords and phrases are used in a search.

SEO is a principal tool for driving unrealized customers to any website, and that is where traffic exchanges can participate.

A traffic exchange is designed on the concept of people visiting different sites on the network to collect credits. This means a traffic exchange has the capabilities of sending tens of thousands of visitors to your website. Each of these visitors may place links to your website if you offer something of interest.

So what do webmasters find of interest? That is the million-dollar question. Undoubtedly, what two webmasters find of interest is not necessarily the same

A website selling Granny's Best Kept Blueberry Pie Secret within the traffic exchange is not going to interest every webmaster on the network. However, if a webmaster has 10,000 displays of his or her website, and only 5% find Granny's Best Kept Blueberry Pie Secret to be compelling and applicable to his or her own website, there is a possibility for 500 direct and permanent links to their website.

Incidental to the status of those 500 other sites, the webmaster for the Granny's Best Kept Blueberry Pie Secret will find out the website all of a sudden has a higher ranking because of those links.

The increased publicity of a website because of the traffic exchange definitely has its benefits, and the price is a limited amount of time and effort.

Alexa and Traffic Exchanges
Another compelling reality about traffic exchange scripts is how Alexa and traffic exchanges are related. Alexa offers a exclusive technology on the Internet which offers webmasters participating in a traffic exchange more visibility. Alexa crawls a website taking careful note of images, information, and more importantly, links both internal and external. A snapshot of the website is included in Alexa's database. An alluring concept , eh?

Perhaps of more interest is the data Alexa offers if a website is included in the database. Alexa unmistakably offers a simplistic method for tracking changes and trends of all sites within the database.

The Concept
A website needs traffic to have any sort of success. The idea of free unlimited traffic with a click of the mouse is unmistakably captivating, and the recognition of the website is not a bad idea either. Webmasters can spend thousands of dollars advertising and promoting a website only to fall into debt because of the costs.

Traffic exchanges provide a free or low cost option for promoting a website with small whack involved. While nothing is guaranteed, traffic exchanges provide a genuine method for improving traffic with very little money. The added displays of the website increases the status on different search engines, and the website's Alexa rank will grow too.

The New Website
A traffic exchange proves advantageous to those sites just launching too. When a website is just starting out, locating the target audience can be exceedingly costly and time-consuming. However, with a dynamic traffic exchange campaign, a website will have the tools required to evaluate the visitors determining many important facts necessary for continued marketing and promoting.

There is unmistakably the huge obstacle of website promoting and advertising for webmasters to overcome. Traffic exchanges provide a possible, steady, and proven way for improving traffic and improving the SEO of a website. With a traffic exchange, the webmaster gets out precisely what is put into the network. So when it comes to website success, a good traffic exchange campaign places the control directly back into the hands of the webmaster where it belongs.