Small Business Can Do Large Advertising And Promotions

By Author: John Reed
Total Articles: 65
Comment this article

If you have ever advertised and marketed online, you have noticed that every click through is not worth the price paid for it. Many visitors to websites often only stay on your web property 2 to 5 seconds and it is very difficult to inform potential buyers of the attributes of your products in that small window of time. In the past companies have sought to over come this problem by purchasing larger numbers of ads and playing the numbers game. This intense jockeying for advertisement position has resulted in higher ad prices due to supply and demand and the subsequent raising of the barrier to quality advertising for small business owners.

A new advertising venue, http://www. errormarketing.com , is tearing down the advertising barrier for small business.

I can't express how important it is to advertise when trying to grow a small business. Most small business men and women go through the learning curve of various methods of advertising, only to find out that they don't have enough money to put their ad in front of the masses.

Businesses that advertise on a large scale are usually already big ...
... business and the little man is left wondering what might have been. So it is common for entrepreneurs to dream big but remain small.

Planning works but without the ability to get the word out is crucial. Sure, small business owners can advertise on the same websites as big business but it is a grim reality that money talks. While big business claims the premier spots, smaller businesses settle for lesser performing ad placements. This makes for a disheartening reality check as small business owners realize that big money accounts get the prestige and carefully sought after notoriety. Even with pay per click, search engine marketing, the small business persons quickly discovers that major keywords are beyond their reach, simply because big business has bid more for the word than they can afford. If they advertise on a particular high traffic word their ad will appear several pages beyond the depth most searchers are willing to dig. You see, when searchers use search engines they typically look for their interests on result pages 1 - 5 maybe 1-7, If they don't find what they are looking for, they usually try a different keyword search to locate what they are looking for. If your ad is on page 8 or 25 for that matter, your ad is very unproductive. That is why conventional advertising does not work very well for small business.

So, small business owners carefully plan on the business being a success and set out to make it happen. Only to slowly understand the bleak reality that most are daunted by the formidable question of how do I advertise my small business? www.ErrorMarketing.com and www.TypoBounty.com has solved that question.

The how to advertise hurdle is one that has hindered many would-be CEOs.
Your product won't sell if no one knows about it and its features.

Adding to the small business' problem is the fact that most advertising venues are currently being bombarded by, much larger, more financially equipped companies. This fact has caused advertising costs to remain high and out of reach of the small business owner due to the laws of supply and demand. If no one wanted the advertising spot, one could have that spot for mere pennies but since there are so many wanting advertising spots, the price goes for as much as the owner thinks he/she can get for it.

We know that the ability to gain large scale advertising can make a product successful but the cost of gaining that large amount of exposure can be enormous.
A new advertising website www.TypoBounty.com is breaking down the barriers to small business advertising.

TypoBounty.com allows small businesses to offer bounties or small cash rewards for any errors that can be found on their website. Searchers come to the website looking for errors, reading the entire website. The visitor catches the full impact of your sells pitch and helps improve your sells pitch. This greatly increases the potential that they will purchase your product. Small businesses gain a visitor that is very attentive to the offer, and will read more of your offer. After all of your website's errors are found and eliminated, the small business still receives massive amounts of traffic from visitors looking for errors.

If errors are found, owners pay the visitor a nominal fee for reporting it. In return the owner gains massive amounts of traffic, increasing the number of people that know about the business's products and the perfection of their websites content and offer.
With TypoBounty.com, the advertising is cheap, plentiful, expandable and helpful in making the small businesses grow.

John Michaels says, TypoBounty.com is a unique advertising venue for small business because no ad is pushed aside by big money accounts. Since visitors come looking for ads they aren't deterred, regardless of where an ad falls on the website.

I was a little discouraged at first. Says David Anderson, I just couldn't find a way to break through the advertising glass ceiling. But since error marketing began, that ceiling has been blown apart. People dig TypoBopunty.com with such commitment your ad will be seen. Of course, it is best to be on top but even the bottom ads are visited regularly as many look to find errors. They can't find it without getting the full impact of what you have to sell.
Visitors to TypoBounty.com visitors dig deep into the site for opportunities to earn money for finding errors. So it matters very little where an ad appears, it gets massive amounts of traffic. Visitors to the small business's websites bring with them bulging online money accounts with disposable cash and stay longer. With the easy come easy go attitude about the money they have earned, TypoBounty.com users spend money with relative ease.
In a small business, every dollar matters. So, investing large amounts of money in advertising techniques that only result in 2 second visits to one's website is very counter productive. TypoBounty.com's business model makes every visit count. Visitors actually learn about the business's products and services increasing the advertising website's stickiness. Visitors don't just click over and click back. They stay on the advertising websites longer and learn much more about the product, website or information being presented. With more people knowing substantially more about a product and its benefits comes the increase likelihood of a purchase, referrals and residual word of mouth advertising. For instance, if a person is not in the market for a cell phone but he/she spends 5 -10 minutes reading about what makes a particular cell phone so great, that person is more likely to tell others about such the great cell phone he/she has found or even replace his/her current cell phone with this better one. This equates to big time advertising for a fraction of the cost.