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The Antique Jeans
On October 1, 2002, Shanghai Ten thousand stadium was crowded. All eyes were attracted by a large pair of jeans. The jeans was 28.9 meters long, weighed 247 kilograms and its waistline was 19 meters. It was unexpectedly long as far as eight storeys. It was a pair of pants indeed. There is no difference between ordinary jeans and it. It was a pair of jeans which was magnified 10 times. This is the work of the world famous jeans manufacturer company---Levi's. The jeans have been determined "the largest pair of jeans in the world" by British guinness headquarters.
Certainly, there is another number one created by Levi Strauss. He is the first man who invented jeans. As the earliest jeans brand, Levi's symbolizes the pioneering spirit of the western United States. 501 pants form is the most classic jeans of Levi's, as well as the oldest and best selling jeans products. It is the first choice of collectors. It is said, a pair of 501 jeans which were made between 1886 to 1902 were sold to $25000 in 1997.
The creation story of Levi Strauss, who is known as the king of jeans, still be taken delight in talking about with ...
... many motivational books. In1853, Levi Strauss immigrated from Germany like many young man. They ran after gold rush with dream. While a river barred the road, many people made a detour, and a lot of people held back. When Levi Strauss calmed down, he decided to do a ferry business in the big river bank. Then he found that the clothes of rifflemen easily worn. In 1873, his first pair of jeans were born.The exact date of birth of jeans is May 20, 1873. On that day, Patent and Trademark Office issued the patent of producing overalls for Levi Strauss and Jacob Davis. This kind of work pants were made from dimity. They were reinforced at the sewing places. And using new brass buttons in the pocket and pants door.
After that, because of durable, convenient and the beautiful style, the overall of Levi's is not the special clothing for rifflemen. However, they turn to a fashionable clothing in American society. For a long time, the overall of Levi's is just a kind of informal cloth. In order to expand the influence of the products, Levi Strauss paid his lifetime of efforts to continuous improvement and innovation. When he was died in 1902, his biggest regret was that his jeans were not popular. While if he can see the popularity of Levi's jeans nowadays, how happy were he!
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