Hi Tech Gadgets Sales Ideas: How To Use Pictures And Videos To Solve Customer Problems

By Author: Rose Li
Total Articles: 109
Comment this article

High-tech gadgets are the hottest items to sell items online as people opt for these less expensive but very useful electronic gadgets instead of the high end and expensive computers and electronic devices. These gadgets are easy to use for most tech savvy consumers, but may require little training or two other customers who are not familiar with these types of gadgets.

If you are a dealer of these hi-tech gadgets, customers have a hard time using these gadgets really complain, and eventually lead to problems that can affect your business. Although these complaints may seem absurd to the tech-savvy, majority of consumers and potential customers are not as well informed and can cause serious considerations to these complaints.

To avoid these scenarios and to prevent complaints and other customer issues by giving them easy to understand pictures and video instruction guides even non-techies can understand and use. This would put you in good terms with customers and you will soon reap the benefits through significant increases your tech gadget sales.

The importance of video and image-based Instructional Guides

One ...
... of the biggest mistakes online retailers make when marketing high-tech gadgets are giving little or no instruction manual for its customers. Many can provide some guides, but most of these are presented in the form of text, it is difficult to understand. People may also just copy what the manufacturers provide, which may create more confusion, especially if the gadget came from China and the text written in really bad English.

This is why image-based and video-based teaching guides are much better, especially if these guides show a step-by-step graphical instructions on how these gadgets are setup and used. The more detailed the instructions are, the better it would be for the customer to understand everything they need to know about the product and thus would not voice any complaints.

Requirements to make your own Manuals

Making your own photograph or video-based guide is not as difficult as it seems. But it does not mean you can just take pictures here and there or record video footages with the gadget in action. You need some preparation and planning before you make a good manual that your customers can understand and practical use.

You do not need to buy an expensive high-resolution camera or video camera to take pictures or videos. As long as you can get clear images and videos showing images that gadget parts and components clearly, so you can begin to take material for the manual. That would be a great marketing ploy if you can use a good camera that you actually sell in your store and clearly indicate this in your manual. Make sure you have enough flash, which you can use your photographs and footages.

But before you can start taking pictures or video footages, it would be good to have a script first. A script is your guide on how sequences of images to be made. This will also allow you to concentrate on what is relevant to your guide and important for your customers. A script is also important to control your dialogs, especially if you have an instructional video.

After taking several pictures and footages, you can use the photo or video editing software to streamline your production and editing in its final form. It is not necessary for you to use substantial amounts for these programs as there are dozens of excellent open source photo and video editing software you can download online.

Publishing Your Video or Photo-based Instructional Guides

After completing your instruction guides, it is now time to publish them for public availability. Picture-based instructions can be compiled and published as a PDF file. Customers can download a copy from your website or product list, but will not be able to edit all materials. You can also add the contents of the file in your site, attract potential customers to know more about your high tech gadgets and finally make a sale.

Video-based instruction guides can also be uploaded to your website or your product whether it is allowed. You can also upload it to video sharing sites like YouTube so you can simply copy the link or the embed code and use them in your site instead. Just make sure that both your image-based and video-based instruction manual contains your contact information and product listing URL.

There are several strategies available to resellers that they can use their high-tech gadgets market. One of the most effective of these sales ideas is to make use of videos and images to provide clear instructions on how to set-up, use and maintain these gadgets. Not only will these wizards boost sales, but they will help you avoid potential customer problems as well.

Hi tech gadgets suitable for everyone! Come to Chinavasion or paste this link into your browser: http://www.chinavasion.com/index.php/cName/electronic-gadgets/