Hi Tech Gadgets Sales Guru: Wow Customers And Potential Customers With Picture And Video Instruction

By Author: Rose Li
Total Articles: 109
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The popularity of hi-tech gadgets is sweeping across the world as a storm, and nearly everyone is coveting owning one or more of these amazing gadgets. The problem is not all potential buyers of these high-tech gadgets are tech savvy and little or no knowledge of such equipment, except for the fact that they want to own.

This may cause problems for you as a reseller of these gadgets, especially true if you only use the text for your customers. What's worse is that many retailers offer the same text instructions they received from suppliers, many of whom come from other countries like China and probably would be written in poor English.

Result customers would get disillusioned and frustrated to read these texts guides. Many potential customers have second thoughts about buying from you, and will move on to other retailers with better services. "And if they buy, and ultimately discover that they couldnt make heads or tails of the text guides you provided you'll end up with a lot of customer complaints posted on your website or product offerings and thats bad for business.

But hope is not lost, which I can ...
... share with you some of the most effective ways to increase your sales and avoid complaints from customers through well-prepared instructions through using videos and pictures. The following will only show you how.

Benefits of video and image-based teaching Tutorials

Give your customers the instructions in plain text would simply not cut it. What they need is a guide that even dummies would understand, and you can do this by using images or video. Contrary to what people might think, it's really not that difficult to create videos and graphics guides teaching. All you need is a camera and some creativity to get you the right path.

Picture-based teaching guides are more economical to do. Digital cameras are cheaper than their counterparts video and it would take less time to do an image-based teaching guide than making a video. Apart from that, using innovative presentation software, you can actually create videos using only photos and text.

But if you really want to impress your customers and create the biggest impact, it produces video way to go. Not all images can be captured in the image-based presentations and some customers would really want to go into the smallest details and absorbed at each stage of a video instruction that they could not get solely from images.

Making Your video and photo-based Instruction

The first thing to consider when making manual is if you want a full video presentation, using images only, or use a combination of both. You do not need to buy high end video cameras or high-definition camera for this purpose. Digital cameras greater than 3 mega pixels would be enough as long as you provide good lighting when taking pictures or videos.

Most digital cameras nowadays can take both stills and video so it would be better to have equipment like this. Better yet, use a good camera that you actually sell your site and make sure that viewers of the video or manual will know this fact.

You also need a script before you start taking pictures or videos. Scripts, just like in the movies, is the backbone that sets the flow of the operating instructions should be made. It takes you along the way, so you will only catch and include relevant footages and pictures of your guides. Scripts will guide you on what to say in a voice-over or dialogue, as the videos were made.

You do not need to buy expensive video editing or image processing software to complete the manual. Open source software is available online that you can download and use for your purposes. GIMP or GNU Image Manipulation Program and PhotoScape is good with open source and freely available photo editor that you can use. For video editing software, Open Movie Editor a good open source video editing software for Linux-based systems while CineFX (or Jahshaka reinvented) would be a good choice for Windows-based systems.

Publish your video and image-based Manuals

When posting your image based on user, you must first convert into a PDF format to download or customers from your website or product offering open while preventing them from making any changes in the material. Just make sure you have complete contact information included in the material.

The best way to publish video instruction guide is to upload them first on a video sharing site like YouTube. Video files are big and eat up memory allocations for your website or product listing. If up on YouTube, you can just copy the video link or embed the code and use this instead of your website.

Ways to present Manuals can play a lot in attracting potential customers to know more about your high-tech products. With photos and videos for this purpose will guide your instruction more effective than plain text and ultimately to convince potential customers to purchase.

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