How Did You Hear About Us?

By Author: Kevin M. Stirtz
Total Articles: 113
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One of the best things you can do for your business is to ask new customers how they found out about you. But when you do this, don't expect to get accurate information.

I know this sounds strange, but it makes sense, I promise.

If you make decisions about how to promote your business, then obviously you want to know how your customers find out about your business. So, you ask. The trouble is the information you get when you ask this questions is not always accurate. In fact it's mostly inaccurate. My estimate is that it's about 25% accurate at best.

There are two reasons for this.

One reason is that people simply do not remember. People don't remember because they have other, more important, things to occupy their mental space. Your business and your marketing are not tops on their list of priorities. (Sorry!)

But, they want to give you an answer (because you asked) so they say some thing makes sense.

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About the Author:

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...
... More customers, more revenue and more profits. That's what Kevin
Stirtz helps you produce. Kevin is a business growth expert who
helps people improve their companies. Get a free copy of Kevin's
latest book, "Marketing for Smart People" by going to his website
at: http://www.StirtzGroup.com You can call Kevin at 952-212-4681
or email him at kevin@stirtzgroup.com