Balle High Heel Shoes

By Author: mary sian
Total Articles: 2
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BALLE brand is established in Hong Kong special zone. It comes from the meaning of ‘beautiful woman’ in French. BALLE launch high-quality goods dress concept, that is ‘through the four seasons, still beautiful’. Whenever you can feel warm and caring in BALLE, and realize grade of fashion, as well as find a sky ons’s owned. The first-class products and first-class service are the eternal purpose of BALLE.
The brand mainly produce vogue leather shoes. The main customers are urban white-collar, who are always in 20 to 40 years old and a middle income. The shoes of BALLE are various in styles with the main stream of comfortable, simple, professional and mature. BALLE established itself as a distinctive brand image with a popular price, middle-grade product and quality sincere services. It is welcomed by the general consumers just in a few years. In the year of 2003, the shoe industry sales and market occupancy of BALLE accounts for the first in the nationwide. The brand won the Chinese dermal mark brand-name products too.
To this, the general manager spoke about management brand two strategies. First of ...
... all, pay special attention to the products supply chain. Women’s shoes belong to fashion products, and their life cycle is relatively short. Their business shop can be sold, but agents start from earnings, they don't want to do a risk business. So most of the agents choose run in other brands, the supply chain will interrupt. One of the business practice is to take direct way in the intense competitive market areas, which make products supply chain of the shortest distance. It is an effective way to maximize for controlling product. Direct selling can make products sales remain stable and risk reduction, but the input is more in the early stage. In the market competition is not strong area, they can choose agency too. Enterprises should make corresponding according to oneself circumstance of choice.
In the second place, more shops in big cities, a big shop in small cities. Openning big shops in big cities may cost plenty of money, and the entered competitive brands are excessively. That means the fierce competition. A brands cannot occupy the market with overwhelming advantage except from more exclusive shops. The strategy may let brand gradually thorough popular feeling. In the small cities, both the land and artificially are cheap. To open a big shop in a small city can form the flagship store. It pushes forward the BALLE brand.
The BALLE claimed a few days ago, they will show about 24% ~ 25% of fundraising amount used to open new stores in the mainland. The shops aim at improving market occupancy in primary market share and expanding the three-level city’s market share. According to the existing plan, there will open 1000 new stores each year, including more retail sports malls.
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