Components Of Video Messaging Services

By Author: vmsplay
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With the emergence of video messaging services (VMS), video sharing via mobile is all set to change communication for the better. VMS enables video messaging and video blogging via mobile phone. VMS is fast, user-friendly and affordable. The user has to simply create a video SMS and send it to the chosen contact. A VMS menu resembles a text message menu for easy user access.
Components of VMS
Person-to-Person
This form of video SMS sharing is for one-on-one video sharing. It can be for personal as well as for corporate use. Visual form of data always has an edge over text or even image and text sharing.
Other than personal video SMS exchange, employees of enterprises can share videos in reference to the work projects that they are working on and get instant feedbacks for increased efficiency.
VMS Push (For Mass Distribution of Video Content)
This feature of video messaging services is designed for mass distribution of video content, which has immense scope for usage. It can be used for marketing by an organization, ...
... which is external form of communication. It can be helpful for product launch and promotion and can reach out to millions of mobile phone users.
In case of internal communication, employees can send their video presentations via VMS to the project managers while it is in the process of being completed and or when it completes.
VMS Pull
VMS Pull is a feature of video messaging services in which the required information about any product or service is sent to the user on request. For example, in case of video blogging, if a user needs more information about the service or any other information given on the video blog, the video SMS sent by the user to request the same is termed as VMS Pull.
Billing
This feature of VMS is designed so that billing by Premium VMS can be used for generation of revenue via mobile. Many a times, the mobile phone carriers donate for certain causes by simply reducing the VAT charges levied on billing services.
Interactivity
Interactivity is an element created for surveys and campaigns. It facilitates a two-way speedy communication between the VMS sender and receivers.
Advertising
Banner advertisements in distributed content and commercial videos on mobile phone can be an extremely lucrative medium for advertising purposes. It has enhanced scope as compared to advertising by another form because:
• It comprises of visual content
• The medium of advertising are mobile phones and there are numerous mobile phones users worldwide
• It does not require heavy start-up costs as in case of other advertising mediums