Tesco Company

By Author: Anthony W Bills
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TESCO COMPANY

Introduction
TESCO is a public limited company, it is multinational company that deals in grocery and it is also a merchandise retailer. The TESCO’s headquarter is in Cheshunt, United Kingdom it was founded by Jack Cohen in 1919 and its first brand was launched in 1924. However, the first outlet was opened in1929 at Ork in Middlesex and initial product came forth when Cohen purchased tea from Stockwell. Cohen used the words T.E.S and CO from his name to come with the name TESCO. At first TESCO specialized on retailing grocery but now it has diversified into other areas these include retailing in clothing, books, electronics, petrol, furniture and internet services. Today, TESCO is both in London Stock Exchange and part of FTSE index. It was floated as Tesco Stores Limited in 1947. TESCO is the number three retailer worldwide as per its revenue and it is second largest as measured by the profits it makes. It has opened stores in different part of the world like Asia, North America and Europe and its grocery market lead in United Kingdom which constitute about 35% of market share. The motto of TESCO ...
... was “pile it high and sell it cheap” but this has been replaced by “You Can’t Do Business on Your Arse”. Since its incorporation TESCO has grown tremendously, for example in 1994 the company took over the Williams chain of supermarkets. This paved the way for the expansion of the company in Scotland. During this span TESCO launched loyalty card and the same time it started internet shopping service. In 1997, the company purchased the retail part of Associated British Food at the cost of 640 million pounds (Torrance, 2005). This deal was approved by the European Commission this gave TESCO to be come the most dominant company in Ireland and in the larger Northern Ireland what was becoming a province by then. In the same year TESCO and Esso merged their businesses which were several petrol stations on lease from the latter company; TESCO operated the shops with the brand name Express and on the other side Esso operated the forecourts and sold their fuel through TESCO store across the United Kingdom. This trend of growth has also been observed in the twenty first century, in 2001 TESCO started retailing groceries in the internet in U.S.A since then it has obtained 40% of all the grocery works and in 2002 it purchased a hypermarket in Poland. In 2003, this company launched a telecoms division in the United Kingdom which comprised mobile phone services; this was done to compliment TESCO’s current internet service business (Ranchhod, 2007).
Strategy of TESCO PLC
TESCO has used unique strategies so that it can appeal to all segment of the market, this company uses low price value to all its products. In the beginning of 1997 Terry Leahy was appointed the position of CEO in TESCO, the company started to market itself by using the slogan “The TESCO Way” this captures well values of the company, the purposes, values, goals and principles. By using this phrase the standard market spoke well for the company and this enabled it to expand both domestically and internationally. This implied the company was focusing more to their cherished clients and their valued staff. The other important strategy of TESCO is expansion, this has continued to happen through innovative use of technology, this is seen we well because TESCO was the first to start serving customers through self service and also started to use of digital optics to enhance customers’ service. Due to the need to defend the company’s figure, and because of its enlargement in Thailand, Tesco is currently applying a new strategy by starting deformation cases. By this new policy, TESCO has managed to sue Thai minister for criminal defamation for allegedly misstating that company’s country market amounted to about a third of its worldwide revenues, among unfavourable judgments was that Tesco tendency will ultimately overshadow the small retailer out of business. The main advertising slogan of TESCO company was “Every little helps” and these adverts in the media print are mainly focused on the products which are important image for example a vehicle when promoting chains of gasoline stations. This is done in a good stage with price superimposed on a clearly visible circle. On television for instance, voice covers are provided by well known actors and presenters for example Terry Wogan, Ray Wistone, Kathy Burke, and Jane Horricks among others. TESCO has used advertising as a way of creating awareness of its product over the years, these advertising stresses low prices and keeping “The cost of living in check” a perfect example is when the company lowered the prices of most of its products sold by half (Proctor, 2008).
Morrison
Introduction
Morrison Company is a specialist investment management firm that provides superior results through sector knowledge, transactional excellence and operational expertise. Morrison was founded on August of 1988 as an adviser to investors since then Morrison has transformed into an investment manager for example in 1994 it launched Infratil which is one of the first listed infrastructure in the world. Its growth is enormous as it manages multiple mandates and it has a total consolidate assets of five billion dollars. Morrison Company is unique in the management style that integrates industrial specialization with financial expertise. Morrison has several investment mandates like Infratil, this investment fund was founded and listed in 1994 as a vehicle offering retail investors access to infrastructure investment. The staff of Morrison provides corporate functions which include financial, investor relations and level strategy. The consolidated assets of this fund are 4 billion New Zealand dollars and the business employs more people around the world. Another investment fund is The New Zealand Superannuation Fund; it was started by New Zealand in 2003 in an effort to reduce the tax burden that occurred due to increased cost of superannuation. Morrison was selected to manage this global infrastructures investment fund (Rowe and Guerreno, 2010).
The third investment fund from Morrison Company is Morrison Public Infrastructure Partnership Fund (PIP Fund). As the main manager of this fund Morrison Company works with the central and regional governments in identifying opportunities to form partnerships to develop social infrastructure. Morrison has also partner with other stakeholders to form the Greenfield Group. This is a joint venture with industry specialist that manages this investment fund targeting the agribusiness sector. Morrison Company is also a strategic shareholder in Fisher Funds it holds 30% in the Fisher Fund. This fund is operates five retail units trusts and three listed companies they are Barranundi, Marlin and Kingfish. Morrison Company is the investment manager for this fund “Fisher Morrison Infrastructure Fund “and focuses retail investors (Porter, 1998).
Morrison Company Strategy
The first strategy of Morrison Company is to select the right sector, their investments decisions are supported by beliefs in long term in business. They have done this by diversifying in several sectors like energy, airports, transport, public infrastructure, agribusiness and infrastructure property. The other strategy is to develop exclusive investment options, the company avoids high profile auctions and instead invests their resources in development efforts and pushing its businesses tor creates internal investments opportunities. They also offer investment opportunities as in their terns and investment policies. The third strategy of Morrison Company is to apply deep sector expertise and invest in local relationships. The company employs the use of experts who have knowledge and experience in the industry and in the sector. They also acknowledge the worth of infrastructure assets that requires intensive stakeholder management and are subject to regulation (Porter, 1985). They invests actively invest in managing there relationship with other stakeholders. Finally, Morrison Company believes in the principles of responsible investment which are: they seek appropriate disclosure of what they intend to invest, they strive for common agreement on the implementation of the principle of investment in industries concerned, they ensure togetherness and appropriate efficiency in the implementation of this principle and that they activities are reported to encourage implementations of these policies (Witte and Muijen, 2000).

References
Porter, M.(1985): Competitive Advantage. Creating and Sustaining Superior Performance. The Free Press, New York, NY.
Porter, Michael (1998): Competitive Strategy (revised ed.). The Free Press Publications.
Proctor, T. (2008): Strategic Marketing. An Introduction. (2nd Ed). London. Routledge
Ranchhod A. (2007): Marketing Strategies, financial times, prentice hall
Rowe, W. and Guerreno, L. (2010). Cases in Leadership. London: Longhorn Publishers
Torrance, H. (2005). Research methods in the social sciences. London: Sage Publications.
Witte, K. and Muijen, J. (2000). Organizational Culture. London: Library of Congress

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