Marketing Firms

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There are thousands of marketing consulting firms. When choosing a marketing firm, be sure that they offer digital marketing as a service. It is no longer effective to use TV and print media as primary marketing platforms. There are over 200 television channels and thousands of newspapers that reach millions of people. This means that your marketing campaign is not targeted. This is broad, outbound marketing that can be very costly and ineffective.

Nowadays, it is important to focus your marketing online. The internet promotes inbound marketing which means that users that find your business are actually searching for the products or services that you offer. To become more visible in search results, you must use internet marketing strategies. There are a couple of strategies to choose from. Try to find the strategy that is most suitable for your business type and budget.

Pay Per Click

This paid advertising model directs traffic to your website when your ads are clicked on search engines. You would bid on keywords that are relevant to your target market. Keep in mind that your competitors may be bidding on ...
... the same keywords. Keyword bidding wars can get very expensive.

When you bid on a term, your ad may appear at the top of search engine results when your keyword phrases are searched. The downside to PPC is that often times, results do not last long. If you are outbid for a keyword, this could affect your ranking. An alternative effective internet marketing strategy is search engine optimization (SEO).

SEO

SEO is used to improve your ranking in organic search results. There are many facets of successful SEO including on-site optimization, off-site optimization, conversion optimization and content. When these things are effectively executed, your rank in search engine results may improve.

The firm you choose should specialize in the different aspects of SEO. Here is a guideline for choosing the right firm:

Content - There must be emphasis placed on the content on your site. Make sure that your content remains fresh, relevant and informative. It must also be regularly updated. Many marketing firms recommend that you construct your site using a content management system (CMS) such as Wordpess or Joomla. These systems have a dynamic sitemap that sends a notification to the search engines when your content is updated.

Client Interviews - Before deciding on a firm, interview at least 1-3 clients to see if they are satisfied with how their internet marketing campaign. Inquire about the client's experience. Ask if they are getting the service and results that they expected. Also, ask about the client's dislikes regarding the firm they chose.

Live Results/Deep Results - A marketing firm should be able to show you the live and deep results that were obtained for existing clients. Live results can be seen by searching for a client's keywords on Google and seeing where they rank. Deep results is the clients' ranking for several keywords. Make sure that great results are the standard and not the exception.

Pricing - Discuss pricing upfront so that you may budget accordingly. It is not always wise to accept the cheapest deal. Decide what you need to successfully market your business and choose the deal that is all-inclusive. Stay away from companies that offer guarantees. Opt for the company that has realistic goals and proven results.

There are hundreds of marketing firms to choose from, why not go with professionals that have what it takes to suit your need? Contact Optimum7 today!