First Stop Drive-in Theater

By Author: Henry Ford
Total Articles: 189
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This business plan proposes setting up of a movie theatre in Sugar Land, Texas and later expansion to other emerging markets in the world. The thought of this business has been instigated by observed trend of growth in entertainment industry and increased globalization. The business proposes a continued platform of growth from the initial year of operation but it may be faced with many challenges, especially as the business enters the international market. The following is a short summary of the business.
First Stop Drive-In Theater will not just be a movie house but it will also be a theatre of dreams for most patrons. It will have tow screen with a capacity of 400 patrons. Located with Sugar Land Texas, which has a long tradition of movie watching and theatrical arts, it is expected to be one of the favorite stop over for most movie lovers. First Stop Drive-In Theater will revolutionize the way most people spend their free time by screening all types of movies that fits into taste and preference of cross range of its consumers. First Stop Drive-In Theater will be a sole proprietor business. It will be owned and operated ...
... by its founder who will be assisted by the employees. Although the business is capital intensive, the owner aims to raise capital through various means. When the business peaks up, the owner can invite shareholders to expand the business. Starting the business as a sole proprietorship will give the owner an opportunity to oversee business growth with close supervision. The business owner will benchmark on his past experience to start and run the business. Using his background experience in managing multiplex theatre in the past, the owner will be able to oversee start up and growth of the business. The building which has been identified as suitable location for the business has been vacant for some times now although it has been used by community groups as rental hall. This means that the location is well known to most people. This has also been advantageous in getting the owner rent the building since it has not been a regular source of income. There will be minor repairs and upgrades which will be required in the balcony area and snack bar, which will be undertaken by the founder.
The aim of First Stop Drive-In Theater is to become a leading entertainment center in Sugar Land, Texas. First Stop Drive-In Theater aims to become an entertainment choice of families and young adults in Sugar Land. Its vision is to grow within a period five years to other states and in the international market. First Stop Drive-In Theater will demonstrate the most ethical operation in consideration of the environment and the needs of the community. To achieve this mission, the business will be equipped with comfortable seating for the patrons, giving them the comfort they require while watching second run movies. Movies will be selected based on how they are going to fair in their initial run. The business will concentrate on showing movies that have performed well in theatres target market, which will mainly include young people below the age of 30 and weekend family movies. To provide accompanying services, First Stop Drive-In Theater will also provide restaurant services where it will offer light reasonably priced snacks and beverages to keep customers satisfied while watching movies. These services will be spiced by hiring of highly qualified staff who understands the value of customers for the business.

Vision statement
At First Stop Drive-In Theater, our vision is to grow over the years and become the best entertainment spot in all the countries the business will be operating in, in the eyes of our customers, shareholders, communities and people.
Mission statement
The mission of First Stop Drive-In Theater is to provide high quality entertainment services and accompanying services including snacks and drinks.

Keys to success
The following will be the main factors or keys to success for the business:
a. Ensuring proper selection of movies that fits the target audience and the theatre’s environment and efficient customer service to ensure satisfaction and retention of already acquitted customers
b. Provision of a mix of traditional movies and modern movies that are appealing to different target markets to ensure that the business expands it target market instead of relying on one market alone.
c. Provision of snacks and drinks at a fair price as additional services for consumers and as additional revenues for the business. This is important for continued profitability of the business and for its expansion.
d. Controlling of cost of operation to ensure profit maximization and professional and careful management of the internal finances and plough back revenues to ensure continued success of the business
e. Providing high quality entertainment at fair price that will ensure that customers prefer First Stop Drive-In Theater than other companies
f. First Stop Drive-In Theater will have a competitive edge in that it will have a large theatre hall capable of holding more than 400 patrons at once. Its capacity and quality services will give it an advantage over other competitors. First Stop Drive-In Theater will hope to build to bid a competitive edge through provision of high quality services and comfort.
g. Ensuring environmental responsibility and integrity in operation.

Business culture
Business culture defines the practices and that have been repeated and perfected by the business. They are practices which guides the business in its daily operation (Wong and Law, 2009). First Stop Drive-In Theater aims at cultivating a culture of inclusiveness where all the shareholders feel a part of the business. It will aim at entrenching “work hard/play hard” type of organization culture into operation of the business, where the business will not take many risks but will receive fast feedbacks and rewards (Black, 2003). It will be aimed at satisfying client needs since the business deals exclusively on customer service. In aspect of global operations and diversity in the work place, this culture will ensure that there is mitigation of negative impacts of cultural differences in the work force and reduce the risk that may come with global operations. The business will cultivate a culture in which all employees feel a part of the business. This inclusive culture is meant to avoid the business appearing like an individually owned business that is controlled by one person alone. Leadership is expected to be servant and transformational where the leader leads others by example based on what is good for the business (Schein, 2005). It will be an all inclusive leadership where workers are involved in decision making process and their contributions are valued. This culture will be advantageous for the growth of the business because it will make everyone feel as a part of the business. It will assist in brand ownership strategy which is an important marketing strategy based on brand building strategies (Phegan, 2000). It will help to retain employees for long time in the business and build a close working relationship with customers. However, this culture may be disadvantageous in the sense that it may reduce powers of management over employees since they will also seek to have a stake in decision making process. This is also likely to pose organization challenge like ensuring equality since it may reduce power gaps which sometimes help in enforcement of managerial power. It will also reduce chances for the business to take risk, which may reduce chance for business development (Wong and Law, 2009). The following explains the specific steps that will be undertaken by the business as a part of its culture:

(i) Global Business Strategies
As the global economy changes, so is operation of most businesses. Business globalization is having an impact on local business and local firms no longer expect to operate in the same environment they operated in the last century (Ball, 1999). Therefore, any business operating in the local environment must be aware of the changes taking place in the environment and be prepared to effectively challenge these forces. As the local market become more and more competitive, business no longer expects to satisfy their needs in the local business and internationalization becomes a necessity rather than a choice. First Stop Drive-In Theater expects to operate in the global environment few years after it will be established. Since entering into the international market is not that easy, the company plans to venture into international markets in the emerging markets like Brazil, China, and others where there are fewer quality movie theatres through acquisition of local movie theatres. This will ensure that the business does not undergo struggle to adopt the local markets in individual country. In addition, this will give the business already established market segments and customers to continue with its operation. However, the business must be ready to commit huge financial outlays in acquisition of the local movie theatres.

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