ALL >> Writing >> View Article
How To Write Ads That Get Response
Your print ads should do more than just get noticed. Their job is to bring you business, and if all they do is lay around and attract attention, they're no different from the lazy employee who does nothing all day but look busy.
You wouldn't give him more hours in the hopes that one day something productive will happen. And you shouldn't keep running those name recognition ads in the hopes that one day sales will happen, either. You should fire those non-responsive ads and get some that pull their own weight. Here's how:
1.Grab prospects with your headline. The single most important part of your ad is the headline. If yours is the name of your business, you are wasting your time and money by running it. Make it shout about the biggest benefit if buying your product or service, and you could increase response by as much as 300%.
2.Don't talk about yourself. Talk about the benefits your prospect will enjoy by using your product or service. Focus entirely on your customer, not yourself, your history, your anything. It's all about what's in it for them.
3.Include a photo. Don't make the ...
... photo the entire ad with only minimal copy, but do include one that supports what your ad says. Pictures in ads are like body language: they convey your tone and intention, and if done right add to your credibility. But they do not persuade by themselves. Only words can do that.
4.Ask for response. People won't call if you don't ask them to. Tell your prospect what it is you want her to do. Call for a free quote. Visit our web site. Come in today and stock up. Send in this coupon. You get the point.
Changing your ads from name recognition to direct response can not only increase your business, they can lower your advertising bill. Because they don't have to be run over and over and over to be effective.
So fire your old ads today, and hire new ones that really produce!
About the Author
Lisa Packer, author of "How To Dramatically Increase Your Business... Without A Blockbuster Budget" and "7 Ways To Get A Pay Raise From Your Web Site" is an independant Copywriter and Marketing Consultant. Find out how to get these two reports, plus more helpful articles like the one you just read at www.dramatic-copy.com. Dramatic Copy: The Right Words Make A Dramatic Difference.
Add Comment
Writing Articles
1. Enhancing The Essay Writing ProcessAuthor: Creighton Lyon
2. Cnc Machine Tools Precision Solutions For Modern Manufacturing
Author: Blocktobox
3. Claims Of Racism And Intimidation In Gmc's Actions Against Accuvision Clinic
Author: Wilfred
4. Housing Esa Letter: 5 Key Facts You Must Know
Author: Justin Foley
5. Elevating Accessibility: Streamlining Subtitle Creation For Youtube Creators
Author: Janice Chow
6. Shower Curtains For Hotels
Author: Richard
7. Google Flights Leverages Amtrak Data To Boost Sustainable Transport Decisions Amid Green Initiative Push
Author: jamescolin
8. Academic Guru: A Leading Thesis And Dissertation Writing Service Provider
Author: Nitesh
9. Cipher Publisher: A Leading Name In Self-publishing Excellence
Author: Nitesh
10. Ag Publishing House: A Leading Self-book Publishing House
Author: Nitesh
11. Discover The Personality And Characteristics Of Men Based On Their Zodiac Signs
Author: astrosir
12. Top Revenue Cycle Management Software Solutions To Streamline Your Practice's Financial Health
Author: Pawan shukla
13. Discover The Haunted Places In Las Vegas: Where The Paranormal Meets The Strip
Author: Horror Insider
14. The Natural Wonders Of Maria Island: A Scenic Cruise Adventure
Author: Scarlettstark
15. Stress-free, Fun-filled Sydney Cruises That Make Your Year-end Celebration Truly Special!
Author: Scarlettstark