How To Control The "command Center" In Your Prospect's Mind

By Author: Joe Vitale
Total Articles: 11
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Here's a million-dollar secret I've never shared with anyone
before. When you use it, you will get inside your prospects'
heads and manipulate their thinking to get them to do what you
want---including sending you money right now for your product or
service.

Sound hard to believe? Keep reading and I'll prove my point to
you.

Right now, as you read these words, you are practicing the very
thing I'm going to describe. Centuries ago people read books by
moving their lips. Over time---and probably due to complaints
from the family---people learned to close their mouths.

But virtually all people still read the letters you send them by
saying the words in their head, almost as if they were speaking
them out loud, but in reality speaking only to themselves.
You're probably doing it right now.

You are, aren't you? It doesn't reflect anything about your
intelligence. It's how most of us read. I read more than most
people and I still read the same way you do, "mouthing" the
words in my head. It's how most of us humans ...
... accept the written
word. Relax. You're normal.

Why is this important?

Because this is a way for you to plant hypnotic commands right
into the skulls of people. This is staggering power. When people
read your sales letter, you are, in essence, right INSIDE the
head of the very person you want to persuade. They are speaking
your words---your commands, if you do this right---to
themselves. You are in their "command center."

Think of the power you have!

Unless you've taken a speed reading course---which teaches you
to scan pages and avoid seeing single words---you are like
everyone else: Hearing what I want you to hear right now, in
your own mind. In reality, I'm in your head! What am I going
to make you do?! Buy my books? Hire me to write copy for you?
Make you go out with me and do my bidding? Hmmmmmm.

You can imagine the kind of power this gives me, and can give
you once you learn how to do it, too. And that's what I am going
to give you a quick-start lesson in: How to control your
prospect's mind.

First: You need to accept that people are reading your sales
letters (or ads, memos, email, web copy, etc.) by pronouncing
your words in their heads. This means you are in the "forbidden
zone" and ready to re-wire their brains.

Second: Keep in mind that as people read, they think. You are
doing it right now and you have been doing it throughout this
article. You are talking to yourself as you read. You are
thinking.

People read your words and also ask questions, as if you were
there to answer them. Your job as a Hypnotic Writer is to
anticipate those questions and answer them. Do so and people
will follow your commands.

Are you with me? As I mentioned earlier, I've never discussed
this concept before because I felt it was too damn powerful to
release. But when Mark Joyner asked me to expand on the
material in my best-selling "Hypnotic Writing" series of books,
I figured I owed the man my ace in the hole.

Here it is!

And here's how it works:

You write your sales letter with all the hypnotic writing skills
you learned from my books. You use every trick you've learned
to grab and hold attention, build desire, and lead to a strong
close, because you know that's how you create truly hypnotic
writing.

And AS you write, you are also asking yourself, "What is my
reader thinking right now?" This is much like trying to handle
objections in a traditional sales call. The difference is, you
are doing this in writing. Your customer isn't standing in front
of you. He or she may be thousands of miles away.

But that person is reading your words---voicing those words of
yours in their head---and that person is asking him or herself
questions. Anticipate them and answer them and you will up the
odds in creating a sales letter that easily persuades.

Let me explain this another way: Hypnotists know that you will
obey their commands as long as you don't already have a
counter-suggestion in you to the contrary. They can tell you to
"Go open the window," and you will do just that UNLESS you have
a counter-thought, such as, "But it's cold outside" or "I don't
have a good reason to open the window."

This same dynamic goes on inside your readers. You can tell them
to "Send me money now for my new gizmo," and they will do
exactly that UNLESS they have counter-thoughts (read objections)
in them. As you probably know, most of your readers will have
counter-thoughts. Your job is to anticipate them and answer
them and THEN give your command.

I use this little known hypnotic skill in all my sales letters.
I work hard to create a headline that relays a benefit in a
curious way. I sweat to write an opening that yanks attention
from wherever it was, to my words. And then I use this "hypnotic
dialogue process" to write the letter.

In other words, I write my letter while pretending to talk to
one person about my product or service. In a real way, I'm
talking to myself. As I "talk" on the page, I imagine what my
prospect will ask next. It's a dialogue in my mind. But the
truth is, that same dialogue will end up in my prospect's mind
if I do this right. You've been doing it throughout this
article. You've been reading my words and asking yourself
questions. Right?

Throughout the writing of this article, I kept asking myself,
"What will he ask?" By anticipating your questions, I could
handle them in a persuasive way. I could, in short, lead you to
my way of thinking and to doing what I want.

For example, right after my opening paragraph, I wrote, "Sound
hard to believe?" I placed the question there because that's
probably exactly where you ASKED the question in your own mind.
You read my opening lines---about my big promise to show you how
to get people to send you money---and inside yourself you said
something like, "That's pretty hard to believe. Prove it." And
right there, right on cue, comes my question. I anticipated your
thoughts and answered them by using the dialogue process.

And what did I install in your mind while you were reading?

Go back through this article and see if you can find this
"dialogue process" at work. And then notice what you do next,
because that action will reflect the command I secretly embedded
in you. And now that your objections are handled, you have
little choice but to act on it, or not.


About the Author Joe Vitale, regarded as one of the world's most powerful
copywriters, is a best-selling author of numerous marketing books and courses. His tremendously successful "Hypnotic
Writing" e-book is now succeeded by "Advanced Hypnotic
Writing," a breakthrough book that reveals how to use the
phenomenon of hypnotic suggestion to turn your words into cash.
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