Get Clients To Choose You Again And Again

By Author: Judy Cullins
Total Articles: 45
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Did you know that 95% of small sized businesses fail because
their owners don't pay enough attention to sales copy?

Whether you are a professional speaker or coach, every
professional wants more clients. Even more, they want to entice
clients to stay a while, and continue an ongoing relationship.
Your Online sales copy matters.

The biggest mistake your Web site or other sales pieces may
make is that they don't really serve the needs and desires of
your visitor. When we don't convey our convincing message of
why they should choose us, we lose another potential client.

The second biggest mistake is that your sales copy and links
don't transition easily to make it easy for your client to buy.
Discouraged at your disorganization, they will leave and try some
other service.

Ask yourself these questions, "What does my Web Site Say
About Me? Does its messages take my readers by the collar and
convince them to read more?"

Do your words inspire your readers? Will they know what
they should know to arrive at an educated ...
... decision?
Will they be eager to contact you and buy?

Online Choices to Promote your Service

1.Create and send a targeted ezine regularly.

If you are a professional counselor, consultant, coach, speaker,
seminar leader, author or other business professional, you need
to develop and offer one of the most powerful Online marketing
tools around--the eNewsletter or ezine.

Your ezine's purpose is two-fold:

One-it should give your clients and potential book buyers
something that benefits them-tips, articles, resources and
special offers. Subscribers want information and they love a
bargain. Your ezine will offer all former clients, present ones,
and potential ones particular how-tos and other useful free
information. In turn, your subscribers will become your loyal
supporters.

Two-Because of your generous sharing with your subscribers,
they will support you in turn, by forwarding the ezine to their
associates, thereby helping you sign up new subscribers. They
will also buy your books, attend your seminars and check out
your other services. The more targeted your subscribers, the
more chance you have of selling your products and services.

2. Create a Web page with words that convince your potential
clients to keep reading, to gain trust, and to take action.

Think about the headlines you have placed on your home page.
Are they so powerful and convincing they force your client to
click to your sales letter? Do they describe benefits your
potential client can see, hear and feel? Or are they wishy-washy
saying something like: "Welcome to my site. My bio is", or
"click here" to subscribe to my fabulous ezine?

The second biggest mistake is that your sales copy and links
don't segway easily to make it easy for your client to buy.

One of the biggest mistakes I've made is not checking my links
or having others check them to see if they are totally clear and
working. Not only did these confuse my wonderful potential
clients, it cost me sales.

3. Make it easy for your clients to buy.

Some people hate to buy Online because they fear the security
of their credit card information. Give them several options,
including a coupon they can print and either send by regular mail
or fax to your free 800 number.

4. Model your Web pages After a Successful Coach's Pages.

For instance, her pages made 30X the original sales in just
seven months. Why? Because her headline with these results
seduced her Web visitor to go to the sales message about
the eBook she was selling.

The original first month's profits--$75. At the end of seven
months,
they added up to $2250. Amazing to some to grasp, but
totally possible for others. And, those numbers kept climbing
the next year to over $3000 a month. What did she do to get
those results?

5. Visit other Web sites and observe.

Your site shouldn't just be a virtual brochure with your
qualifications and offerings. Your home page should have only
"Passion Headlines" that pull sales, one outstanding testimonial,
and a few questions from your reader's point of view that leads
them via a link to your service information and bio.

Put just a few words about you on the home page. People
don't care about you; they want solutions for their challenges.

6. Realize the power of the written word: 4 Writing Exercises

If your Web site has been up more than a few months, and you
haven't gotten any business, consider reconstructing it so it pulls
sales. Here are four writing exercises your must do before you
hire anyone.

1. Know your specific audience, their needs and desires. This
profile needs to include their problems, interests, values and how
they like to receive a service.

2. Use a worksheet to preplan your Web site. You must include
your purpose. Do you want to make money, gain credibility,
share your unique message?

3. List at least 10 benefits your service provides. Discover the
five
best benefits. Too many coaches and speakers don't know how
to talk sales language for their services. They mistake features
for benefits. Features don't sell, benefits do.

4. List 10 features too. These are features:

-you offer phone sessions for the convenience of the
client
-you email back up support and information to help
solve a particular problem
- you take quick phone questions in between coaching sessions
-you give a specific strategy session to accomplish a client's goal

5. Connect your five best benefits with your best features
and the how you will accomplish the benefits. Includes:
5 Tips to, 7 Steps to, 9 Ways to.

Create a variety of headlines that have marketing pizzazz. They
can be in the form of a question, a command, a shocking
statement, but they are all full of specific benefits. "Quadruple
your Online Income" is not enough. You must show how much
time that takes.

Create a picture of the outcomes your client will
see, hear and feel. You must touch your potential client's soft
spot--that nerve center that says Yes, I want that!

So, tap into your creative side, either with a friend, associate,
or a coach who knows this uncharted territory-- the language of
sales.
About the Author Judy Cullins: author, publisher, book coach
Helps professionals manifest their book and web dreams
eBook: _Ten Non-techie Ways to Market Your Book Online_
http://www.bookcoaching.com/products.shtml
Send an email to mailto:Subscribe@bookcoaching.com
The Book Coach Says... includes 2 free eReports
mailto:Judy@bookcoaching.com
Ph. 619/466/0622