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Understanding Vms
Ironroad AB is a product development company that has developed video messaging service (VMS) which allows users to create, view and share video content through their mobile phone. The users can exchange video SMS, video calls, video chat, and even access, upload and share online videos through their mobile phone. VMS is substantially fast in viewing and sharing of video content in comparison to MMS. Moreover, VMS supports up to 5 minutes of video length while MMS accommodates only up to 30 seconds of videos.
Advertising
Mobile video SMS can also be utilized for marketing through mass distribution of video content with VMS Push, a feature specially designed for mass distribution of video content with VMS. Other than video SMS, video advertisements can be added to distributed and shared content of VMS users. It has the potential to reach out to millions of mobile users worldwide and is an inexpensive medium for advertising in comparison to the other forms of marketing.
Marketing via VMS ...
... is quick and easy and its benefits can utilized by businesses of all sized due to its affordability factor.
Corporate Usage
Organizations can use VMS for internal communication between employees in form of mobile video SMS or video chat. The management will also be able to notify the employees regarding the latest policies of the company. Any employee will be able to attend a business meeting even while he/ she may be physically absent at the meeting. The best part is that one need not carry an additional gadget for the same like a laptop, as all this will be possible through the employee’s mobile phone. Organizations can also reach out to their clients briefing them about the latest products or even for product promotions.
Video Blogging
As the users can also access and upload video blogs with their mobile phone using VMS, it will prove to be a boon for video bloggers. Video bloggers will also be able to subscribe to other blogs from their phone as well as post comments online on their blogs as well those that they follow.
This helps in increasing traffic, making the blog popular with regular updates and thereby retaining the subscribers’ interest. Celebrity blogs are another aspect of video blogging, which is most likely to become popular. Celebrities will be able to be in touch with their fans through their mobile phones while the fans will be able to be in touch with their favorite celebrities through their video blogs. This is also a viable feature for publicity and promotion purposes.
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