Revamp Design As Against Realign

By Author: Albert Moore
Total Articles: 31
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There are many website designers that do not know whether the changes that they bring about in the website are redesign or realign. They just know that changes are after all changes and need to be brought about to meet the expectations of the website owner.

Knowledge about the difference between redesign and realign can make not only the designer’s perspective clear but also lead to better client service.

The scope of redesign is quite different from that of realignment. The applicability of anyone of the two depends on the nature of the current website and what changes need to be brought about in it.

What sets the redesigning and realigning apart?

First of all it is the focus that differentiates the two. Redesign focuses on visual or aesthetic changes that include graphics, color scheme, and typography. On the other hand, realignment focuses on the function and purpose of the website.

The design trends and the visual aspects of the website are the main concern when the website is to be redesigned. When realignment is the case, the website parts that work and that do not work are of prime ...
... importance and based on this the strengths and weaknesses of the website design are assessed.
Some of the details of redesigning and realignment are as follows

Redesign

Resigning is concerned with the appearance of the website and focuses on changing the color scheme, graphics and other elements of visual content. The functionality and the structure of the website are hardly given any attention. Usually the text content remains unchanged.

When is redesigning suitable?

When the website is fully functional and performing to your expectations, there is no need to change the content or the website structure. The website needs to be given just a fresh new appearance.
When the website is redesigned, there is a lot of similarity between the redesigned website and the old website. It usually takes a less time to complete the redesign work as compared to the realignment work. A new template or theme needs to be created when the original website design is based on CMS and website redesign is found necessary.

Website redesign can have positive as well as negative effect on your visitors. The may be some visitors who have been visiting your website for a longer time may not like. This exercise will let you come closer to what the visitors expect your website to look like.

Realign

The usability of the visitor and his/her experience with the website are of prime importance in case of realignment. Besides changes in the design, the functionality and the structure are the areas of focus.
The realignment process requires the designer to study the website and find out what section of the website performs and what does not. The functionality is enhanced when the website is realigned.

When is realignment suitable?

When the client is starting a new business or starting a new division altogether then website realignment becomes necessary. Realignment becomes necessary when the online store and online payment facilities are to be offered to the visitors.

The realignment process may require some of the website elements to be developed for the start and also involve the reuse of the parts or elements. The magnitude of the effort put in depends on the changes required.

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