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Atlas Tag Experiences A Deeper
Frigerio insists, like Gooren, on reserving the term conversion for Atlas tag pendant later step in the process, when the individual experiences a deeper shift in commitment, identity, and worldview.
Andrew Chesnut (chapter 4), in contrast, urges us to move beyond the "micro" Atlas toggle bracelet of individual motives to the "macro" level of how religious institutions shape the environment of religious choice by disseminating (or failing to disseminate) information, engaging (or not) in aggressive campaigns, and carving out (or not) competitive market niches. This "macro" approach permits us to see how religious institutions make some religious choices more or less available. Although some writers have sensed a tension between "Atlas toggle necklace" and "micro" approaches, they are actually quite complementary, since even in the context of a religious group's marketing blitz, some in the targeted audience are swept off their feet Atlas others remain unmoved.
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