Search Engine Optimization Westchester New York

By Author: Alexa
Total Articles: 22
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What is Search Engine Optimization? Search Engine Optimization, or SEO, is the process of improving the visibility of your website among search engines such as Google, Yahoo, and Bing. There are unpaid (organic or algorithmic) and paid (SEM & PPC Campaigns) ways of going about SEO. Search Engine Optimizing may target different kinds of search keywords and can be used to optimize text, images, local search, or video search. SEO improves your keyword rankings by:

Linking to the pages on your site so that the search engine spiders can find all your pages
Using specific and targeted keyword rich page titles, headers, internal linking and page copy
Creating link building strategies and campaigns that also relate to your targeted keywords

SEO and optimizing your website may involve both on site and off site SEO. On site SEO involves the content on your website and the HTML including meta tags, image tags, description tags, and header tags. Off site SEO includes tasks such as, press release distribution, article distribution, directory submission, and link building.

WHAT'S WRONG WITH HIRING ...
... A CHEAP SEO COMPANY?

Once content is out on the internet, it's out there forever. There are two forms of SEO, white hat and black hat. White Hat is performing SEO using a strategy that follows industry accepted search engine rules and policies. For instance, a website that’s being optimized will use the correct keywords and keyword analysis, appropriate content for readers, back linking, and link building to improve link popularity. White Hat is normally a long term investment. On the other hand, Black Hat SEO refers to the use of aggressive SEO strategies, techniques, and tactics that focus more on a search engine than the human audience. Most of the time, these strategies do not obey search engine rules. Some examples include keyword stuffing, invisible text, doorway pages and link farming.

Black Hat SEO can have serious consequences for your website and for your business. If your website is associated with any Black Hat SEO, you could potentially be black listed from search engine publication entirely. Beware of highly inexpensive SEO companies that make “first page results” promises. Often times, these transitory companies will put your business at risk by using Black Hat SEO for quick results. Hiring a well-established, reputable company to do your SEO might be a bit more money up front, but more valuable for the piece of mind and security in the long run.

ARE YOU INVISIBLE?

There's no point to having a website up if no one is going to see it. It's up to you to guide the appropriate audience to the right place so they can find your website and your business. While there are a number of ways to advertise your website, SEO & SEM tools are currently the leading strategies for helping businesses to improve site visibility, generate more traffic, and increase their ROI.

SEO SERVICES WE OFFER:

Competitor Research
Keyword Analysis
Social Media
Press Release Distribution
Online Reputation Management
On-Page Optimization
Link Building
DMOZ Listing
Search Engine Submission
Press Release Writing
Website Analytics
Directory Submission
Article Distribution
Blog Out Reach Program
Article Writing