123ArticleOnline Logo
Welcome to 123ArticleOnline.com!
ALL >> Business >> View Article

Consider Short Codes For Your Brand Building Campaign

Profile Picture
By Author: Deepak
Total Articles: 298
Comment this article
Facebook ShareTwitter ShareGoogle+ ShareTwitter Share

Short codes are especially allocated, shorten codes for a particular mobile or land line number. As suggested by name short codes are normally short and unique numbers or letters representing some other regular ten digit mobile or land line number. Trend of these short codes is increasing day by day.

Companies use short codes for one of the following purposes -

Business generation – Use of short codes in bulk sms, mass sms, mass text messaging campaigns for business generation is growing rapidly. Reason is, communication tools are constantly updating and channels are getting updated to achieve new customer experience and monetary value. Huge number of mobile users across the world present a lucrative opportunity for telecommunication service providers.

Bulk sms, mass sms, mass text messaging campaigns use short code due to following advantages -

It improves the trustworthiness of bulk sms, mass sms, mass text messaging campaigns as customer have an idea of the message even before opening the messages.

It develops a brand reputation as customers start associating the short code with the ...
... organization itself after some time. So bulk sms, mass sms, mass text messaging with short code can be used as brand building practice as well.

Short code services are not very costly and provide additional advantages with improved campaign response and value. Bulk sms, mass sms and mass text messaging can be used for brand building also.


Conducting SMS contests – Many companies conduct sms contests where participants need to sms their answers on a fix short code. This is a well growing business as sending messages to such short codes cost extra then the regular messages cost.

Receive feedback from customers – In two way bulk sms, mass sms, mass text messaging campaings where a feed back from the customer is also required short codes are convenient as it is easy for the responder to recall the short code rather then the number itself.

Apart from these services short codes are being used for Database creation, Surveys, Information on demand purposes also. Short codes are company specific means no two organization can have the same short code for the bulk sms, mass sms, mass text messaging and for other types of campaigns.

The short code services play a crucial part in majority of the add campaigns conducted by television advertisers, outdoor publishers, business owners and marketers. Many channels for communication or entertainment are using short code service to increase customer relationship. Many of the banks and other government organization use short code service to communicate or to inform the customers and employees itself.

Following are the unique advantages with few disadvantages while using short codes for your bulk sms, mass sms, mass text messaging campaigns.


Advantages and disadvantages:

Advantages
• Short code means that people can remember the number more easily, unique short code helps in building brand image also.
• Increased amount of return on investment.
Disadvantages
• Short codes are limited to national borders only.
• There is a fixed charge for getting a short code.
• In few cased premium charges are applicable on the customers also.


A properly chosen short code after doing proper research can bring fruits to the organization and can add many times value to the sms campaign as compared to the cost associated with short codes itself. When brand building is also your objective through sms campaign then short codes plays an improtant role as customer associate short code with the company very soon.


mass text messaging is generally a web, desktop or email based application that allows you to access - and send messages. sms providers are applications or interfaces that enable you to send SMS messages from your desktop or laptop PC to one or many contacts. Use our service and save valuable time and money on your communications.

Total Views: 248Word Count: 627See All articles From Author

Add Comment

Business Articles

1. Unveiling The Material Characteristics Of Plastic Parts
Author: adam.xu

2. Top 5 Beach View Resorts In Chennai For A Memorable Getaway
Author: greenmeadows resort

3. Relationship Counselling Den Haag Brings The Best Chance To Understand Each Other’s Needs!
Author: Angelika Matthias

4. Web Development Company: Guide For Hiring The Best
Author: Sagar Tech

5. Make A Business Website To Get Started Online
Author: Sagar Tech

6. Elevate Your Software Quality With Agile Advisors: Premier Software Testing Consultancy In Dubai, Uae
Author: kohan

7. Affordable Polyester Pleated Mesh From Top Manufacturers
Author: pavitra

8. Empowering Sustainable Development: Agile Advisors As Your Trusted Leed Certification Consultant In Dubai And Uae
Author: kohan

9. Buy Cats Eye Gemstone Online In Ahmedabad
Author: rishabhjains

10. Why Data Destruction And Sanitisation Are Important
Author: Destruction and Sanitisation

11. Stock Market Update: शेयर बाजार में लगातार चौथे हफ्ते बढ़त: क्या तेजी बरकरार रहेगी? जाने इस हफ्ते किन महत्वपूर्ण पहलुओं पर ध्यान देना चाहिए
Author: M Ratlami

12. Perfect Happy New Year Gift For Your Girlfriend Thoughtful Ideas For 2024
Author: MyFlowerTree

13. China Valmax Valve Co., Ltd
Author: China Valmax Valve Co., Ltd.

14. Mastering Clipping Path In Photoshop: A Guide To Precision Editing
Author: Sam

15. Expert Emergency And Cosmetic Dental Care Services For Families And Individuals In St. Louis
Author: Jessica Williams

Login To Account
Login Email:
Password:
Forgot Password?
New User?
Sign Up Newsletter
Email Address: