Logos – Give Your Business A Unique Identity

By Author: Deepak
Total Articles: 298
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Logo is a graphic design or mark which can be used by an organization or individual to gain the public recognition and popularity. For ancient times people and civilizations are using logos to define their identity for example different coins from different civilizations and monarchs are their logos indeed. Modern era of logo design started in 1950's and the oldest modern corporate logo is of Chase Bank designed by the Chermayeff & Geismar, considered pioneers of Modernist graphic design in the United States as of now.

Today there are many corporations, products, brands, services, agencies and other entities using an ideogram (sign, icon) or an emblem (symbol) or a combination of sign and emblem as a logo. As a scientific fact images are easy to remember than the text and logos help organization to build an image of the organization in customer's mind which eventually helps organization in brand building.

There are a large number of brands in the market now which can be easily identified with their logos itself for an example coca-cola, red cross society, face book and there are some brands with logos ...
... even more popular then the brand itself like two crossed palm trees logo of the Dalda vegetable oil in India.

Logo creation is one of the most difficult parts of graphic design as it involves very high level of imagination and creativity. A logo design template should be eye catching and simple. It should be designed using simple color pattern and short text; it is unprofessional to make the logo unnecessarily flamboyant. The top three corporate logos of the modern word are logo of chase bank, logo of IBM and logo of Girl Scouts of the USA.

Logo creation starts with developing logo design templates for the corporate logos or for the company logos. As logos are a very important part of a company’s identity and image therefore corporate logos should be able to delivery the insight of the corporate or company with the first view of the logos itself. Following points should be kept in mind while developing a corporate logo or company logo design template.

It should be simple as complex designs and images can loose there message to the audience.

Logo should be able to convey the message company or organization wants to deliver.

While developing corporate or company logo choose a thing which is easily recognizable.

Color combination plays a vital role as it has a strong eye catching power. Color of the logo should be according to the theme of the organization.

Logo creation involves a high level of research and imagination therefore it will be wise if you choose a professional logo template design company for the purpose. Normally corporate logos or business logos are of two types' static logo and dynamic logo.

Static logo is a standard design which remains the same over the time like the logo of coca-cola and dynamic logos are logo where the basic design of the logo is the same but the positions of the logo keeps changing over the time like the very popular logo of the Vodafone telecom company. Dynamic logos are used for advertisement purpose also. Logo creation companies or logo template design companies normally have a skilled human resource base and their logos can bring ample recognition and success to the organization.

Logochief is one of the leading logo creation which provides services like professional logo design, company logo designer, logo design templates, logo creation