Check Out The Competition For Better Seo Companies

By Author: mohanchen
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Before you hire SEO company Canada to provide you with search engine optimization services you might want to check out the competition. Just like with any major business move, the key to getting ahead is staying one step ahead of your competitors. If you know how your competitors are using search engine optimization services, you might just be able to beat them at their own game. Generally, competition in SEO revolves around the use of keywords because your keywords are probably going to be used to describe what you sell. If you are a shoe store who uses the keyword “shoes” in SEO, you can bet your competition helped by their seo companies will be doing the same.
Here are a few ways you can keep yourself ahead of the competition when it comes to using seo companies
• Identify the competition. This may seem easy, but when finding out who your SEO competitors are, you will need to take to the internet. Do a search for your keywords on Bing, Yahoo, or Google and figure out who the top ten businesses are. Who is on the front page? Pick a few of those, maybe ...
... three, to focus on. Do not use the big websites such as Amazon.
• Look over those three websites and try to figure out how they are using your keywords. Where are the keywords located on the websites and how often? Do you see any patterns amongst all of the businesses or are they doing something completely different from you that might help you improve your website?
• Five important things to look at are: 1) Links that contain the keywords, 2) The way the keywords are used in the Title Tag and Description Tag, 3) Use of keywords in Headings and Subheadings, 4) Keywords in the page’s navigation, and 5) Whether or not the website uses CSS or Cascading Style Sheets and how the keywords come into play in this instance.
• There are other things to look for, and you want to look often. Once quick glance on one day of the year is not going to help you. You need to make a habit of looking monthly or even weekly in case there are changes or something you did not pick up. Just try not to use anything that looks like spam or seems suspicious.
• Once you’ve successfully analyzed those competitors to see what they’re doing right, it’s time to make some changes to your own website. You can do this yourself or call an seo company Canada Just make sure you don’t copy exactly what the competition does – you want your website to be unique and you want to try to implement the new strategies so that they flow with the things you are already doing right. You also need to make sure they work with your design and other important aspects of your website.