Basics Of Internet Strategy

By Author: Samantha Dale
Total Articles: 610
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Internet Strategy
The Nature and Cost of Internet Strategy
Your Internet strategy is to get your website or product in front of as many eyeballs as you can as fast and often as you can. There are truly only a few ways to accomplish this.
• You can do it yourself – be prepared to invest lots of time and once technology updates itself, spend more time learning the new advances
• You can hire an internet strategy company who can do this for you at a fraction of the time and better efficiency
Both methods are effective in their own way. So what you are looking for can be this:
1. Getting on top of the search engines as quickly as you can.
2. Trying to have a product that is either in season or really hot now.
3. Doing both of these at the same time.

Both pay per click (PPC) and article writing will accomplish these, but timing is critical with one, and not the other. PPC will allow you to be on page one of search engines instantly, if you pay them enough. This is very expensive, as once you stop paying the search engines, so does your paid position. If your timing is off, ...
... you will spend a lot for nothing. Article writing on the other hand is very inexpensive, but very time consuming.
1. The Internet strategy of these two methods is completely different.
2. The cost is extremely high on one, and almost zero on the other.
3. One may take you to the top and the other surely will.
Choosing between these two Internet strategy systems is easy if you know what you want and the market you are in. If you are well financed and timing is right, they both will work. Choosing an Internet strategy is a tricky proposition. You must understand what your goal is to make the decision correctly
The Key to Success In Your Internet Business Lies In Effective Internet Marketing
First off, let me put things in perspective.
I'll like to drive home the point that the fundamental marketing concepts are the same regardless of whether it is online or offline marketing. What differ are the marketing tactics, and the marketing strategies that drive those tactics.
Effective Internet Marketing is everything online. You can have the best product but if you can't get the word out, you simply don't stand a chance.
What then is Effective Internet Marketing?
Effective Internet Marketing is about maximizing your "Payoff" or Return On Investment (ROI) by targeting only those who are your potential customers, and/or those who will honestly hear what you have to say.
This entails identifying who these people are, where they are, and their financial ability to pay what you have to offer, and then creating and executing an actionable and effective internet marketing strategy.
Look... the difference between the results you're getting right now and the results you'll get in the future, hinge to a large extent on what you do differently.

To do so, you'll need to know where you are now, where you want to go, and how to get there.
To achieve this end, what you need is effective marketing knowledge, in particular, Marketing Skills, and a Slight Edge... the cumulative effect of which will grow your internet business to proportions you ever dreamed of...
It also takes passion, a willingness to learn, apply and test what you've learnt (from credible sources as a matter of course), commitment, hardwork, time, money, and last but not least, persistence and determination in order to succeed -- but it can be done.
Internet Consultant
The internet offers business an enormous challenge. Online advertising attracts millions of unique customers every month. Without a plan to take advantage of the change, companies do not find direction or formulate a plan based on experience. These companies will lose valuable market share over the long haul or until they update their online marketing strategy without the help of an internet consultant to guide them on internet success.
1.) Internet consultants are the more experienced and successful online marketing.
2.) Information shared with clients is relevant to internet marketing and promoting brand recognition among the marketplace.
3.) Has the motto “Branding before Sales” and connects the brand with large networks of social profiles that look to them for news and information.
The best internet consultant/s are the ones who can understand the needs of a client and deliver on time, on budget.
An internet consultant focused on social media and online network protocols knows the best ways to get in for the long term instead of burning up before the first sale. An internet consultant is interested in generating more buzz about your business because when your company is the talk of the town, as we all know its easy to refer good businesses and NOT the bad ones.
Think again...
I also want to emphasize that the Internet is not a level playing field. The Internet marketplace is extremely "noisy" and Internet Marketing itself, although isn't rocket science, is multi-faceted and dynamic.
There's a steep learning curve to successful internet marketing at both the strategic and tactical levels. What work today might not work tomorrow in light of the very nature of the internet marketplace.
Always remember, building a successful internet business is a process, not an isolated event. It's a gradual build-up, taking one-step at a time, and over a period of time.

For a deeper understanding on an internet consultant and how to leverage the internet in your favour. Simply call Anything Net today on 1300 944 339 and receive your FREE customised web strategy.

Anything Net is a specialist in internet strategy. You can read more about services, discounts and FREE offers at Internet strategy located at http://internetstrategy.net.auhttp://internetstrategy.net.au/