Search Engine Optimisation In Melbourne

By Author: Summit Creative
Total Articles: 5
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One of the sad truths about the modern Web environment is that if you're not in the first page or so of Google results, you're not going to be seen by customers who are looking for your service.

Another sad truth is that many of your competitors are aware of this, and they've spent considerable time on search engine optimization. Every business owner wants their website to show up in the first few Google hits - this is a direct competition. One of the most common questions we get at Summit Creative is "how do I get my site to show up on Google?"
Well, first, it's important to understand the situation from three angles - Google's perspective (yes, there are other search engines, but more than 87% of web searches in Australia go through Google), the customer's perspective, and the website owner's perspective.

When customers do a web search, they're looking for a certain piece of information, and they search on the phrase they think is most likely to get them a relevant result.

When website owners search ...
... Google, they're desperately hoping their site shows up in the top few search results - and many of them will use any tricks they can to get themselves there.
Google's allegiance is to the customers it serves, and to its Web advertisers - NOT to you as a website owner. It's in Google's best interest to present the most relevant links it can, so the user gets quality information.

To do this, Google needs to keep the playing field as level as possible and reduce the effectiveness of any tricks the website owners come up with to boost their search results, so that genuinely good quality results rise higher up the list than spammers. But how does it work this out? Well, Google's sophisticated search ranking algorithm is a closely guarded secret, but it's more than simply looking through the content of every website on the planet. In order to filter out spam and deliver the best results possible, Google takes into account things like:
How many other websites are linking to this page, with links that include this particular search phrase in their text?

What sort of websites are linking to this page - are they link farm-style spam sites or genuine recommendations from real people?

How many times does this search term appear in the text? Is it so many times that this is probably not real content, just spam?

and hundreds of other factors designed to reward genuinely good content and punish website owners who try to trick the Google algorithm.

So how do we get your website into the top 10 Google search results?

Search Engine Optimization is an incredibly tricky field - and one in which it's very hard to make guarantees, because Google constantly changes its ranking algorithm to thwart any trickery.
Ideally, the genuine and natural way to get yourself into the top 10 search results is to produce web content that's so relevant and so remarkable that dozens, or hundreds, of other web users on a variety of sites all around the world decide to link to your content because they feel their readers will enjoy it.

But not every business can be link bait like this; in fact, most businesses would be lucky to get a single genuine link from a blogger somewhere. So it's prudent to do some search engine optimization (SEO) to give your site the best possible chance of catching Google's eye.
At Summit Creative, we know how important it is to walk the fine line between SEO and spamming - after all, if Google believes it's caught your site cheating, it can take a long time to get back in its good books.

We've had a number of successes in the SEO field, without having to resort to spam tactics. In fact, a lot of the techniques we use not only make your site more noticeable to Google, but more effective communication tools when your customers come to the site.

Firstly, we make sure that the site itself is optimized for search success - starting with the website code and working out to the content itself. The importance of quality content, optimized to draw the right kinds of searches, cannot be overstated.

Secondly, we look at ways to generate quality third-party links to your website, because these are among the most effective tools in getting your site noticed. And thirdly we develop a strategy for keeping your content fresh enough to continue grabbing Google hits as relevant, recent information.

There also the option of directly advertising through Google, which places you front and centre for a price. This can be a very effective traffic driver for certain businesses in certain fields.

Of course, we've got a few tricks up our sleeve at each of these stages. It's the nature of the beast that we can't make any guarantees when it comes to search term optimization, but at Summit Creative we make it our business to keep up with all the latest developments in search term ranking to deliver the best possible results - and we're happy to let our record speak for itself.

Speak to Summit Creative today to get the best advice in Melbourne on search engine optimisation.