Brand Identity And Logo Design In Melbourne

By Author: Summit Creative
Total Articles: 5
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Your business might be located in Melbourne, but when customers visit your website, they're evaluating you against the best in the world. How are you going to compare?
In a couple of seconds, the graphic design of your website makes a powerful impression - do these guys know what they're talking about? Are they reliable and trustworthy? Are they extravagant and flashy? What will their price point be, and are they worth it? Are they creative, conservative, tasteful? Blue chip or fly-by-night?

The Web is a particularly brutal arena - customers habitually compare their options before picking up the phone and starting a dialogue - but the rest of your communications are just as important. A well-executed branding campaign takes everything into account so your customers can learn to expect a consistent level of presentation.