Thought Leader

By Author: Vijay K Shetty
Total Articles: 2542
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Leaders abound in every field of interest – be it business, social media, marketing and many others. But what do you mean by “thought leader”? It is a term that applies to such an individual who has a futuristic view of things to come. The person is innovative and shares his ideas and insights with others which benefit the organisation. Simply put, a thought leader is one who is known for his novel, ingenuine ideas and as the one who promotes these ideas to others in the organization. Thought leaders are recognized in the industry for deeper understanding of the industry and the marketplace. Apart from individuals, even businesses can become thought leader in their field.

The term has been around since 1994 and has survived due one major factor – thought leadership goes a long way in contributing to the characteristics that sets a company apart from its competitors. In an era where organizations compete with each other for market share, thought leadership can make a considerable difference to the growth of organization. You might want to know how this takes place.

Thought leaders provide the initial spark ...
... by providing the idea and subsequently the organization forms a thought leadership team. The team strives to provide content for development of the initial idea from reliable sources. They rope in external academics and customers who can build upon and develop the ideas. This happens by discussion sessions, reward and recognition programs. Motivation is provided so that the company adopts the thought leadership and it becomes a part of the organization culture.

After this short introduction, let’s understand the characteristics of a thought leader. Thought leaders cultivate a different insight of the industry. They have a foresight and a futuristic vision which needs to be translated into practical application. They contribute their ideas for bringing in organizational change, brand integrity and a sustainable and holistic growth.

Thought leaders are dynamic beings who go the extra mile and don’t stop at being experts, but they play the role of innovators. They strive to deal with issues, solutions and results that seek to solve customer problems and other wider issues. They are involved in creating and refining content to provide solutions to problems faced by organization and the industry at large. After thought leaders are ready with their unique output and knowledge source they concentrate their efforts to search for opportunities that will enable them to share the knowledge with others. They turn their attention to establish an image and a reputation as a reliable thought leader of the industry.

Thought leaders don’t emerge all of a sudden, establishing a place as a thought leader takes a lot of time. It requires commitment and trust-building over a period of time. Effective thought leadership also depends a lot on written and online channels. Effective thought leaders utilize tools such as social media, blogs, newspapers, e-books, video marketing, podcasts to seek opportunities and turn their ideas into thought leadership.

Vijay K Shetty, Platinum Level Author.
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