Facebook- A Better Marketing Platform Than Any Other Social Network

By Author: Fabian Smith
Total Articles: 1
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Facebook is now the king of social media. It would not be far from truth to state that Facebook has surpassed all other social networks including Twitter, MySpace and hi5 etc. Ever since Facebook has been launched, the social networking platform has been growing leaps and bounds with unstoppable pace and ever increasing user base and applications.

Facebook which started off in late 2003 as FaceMash has become the preferred social networking platform of marketers in a short time. Social media and social networking are phenomena that has flourished and supported well by Facebook. Being a social platform, the first and foremost emphasis is on developing and strengthening relations with the people involved. As of a marketing plan, Facebook deploys its marketing strategies in a manner where even the audience farthest from the targeted ones is also addressed in parallel. This is the beauty and trademark quality of a dynamic social networking platform such as Facebook. One such means of marketing and viralizing the fans is Facebook Fan Page application.

Many Facebook developers create a Facebook application and many ...
... development houses are into this business lately. Social media applications are branched into custom Facebook Fan Pages and Facebook Apps. A lot has been said and done about this Facebook application but I believe there is still a lot of room to explore and tap new aspects of leverage.

Come up with an Element of Uniqueness
If you have decided to use Facebook as part of an overall marketing system, you should keep it in mind that it is a very personal method of presentation. Majority of Facebook users expect authenticity and unique features if not complete openness. Facebook Fan Page is one of the top applications an average user pays attention to. Therefore it is of utmost importance that your page is insanely unique and stands out from the rest.
Promotional Campaigns, Discount Coupons and Virtual Gifts
A lot of brands and agencies have lightened up their Facebook Fan Page with features different from conventional Fan Pages. Additional tabs and labels giving out discount offers on special events along with viral distribution and promotion of brand can attract a decent number of fans to your page. Incentivizing the fans via virtual gifts, sweepstakes, quizzes and gift coupons can help leverage your brand with optimal utilization of social media platform.

Get Positive Feedback for Better Referral of Service
Building a forum for client discussion can have wonderful results for your brand. Often people create a custom Facebook Fan Page and embed exceptional add-ons and leave it to rot. This way a lot of valuable clients are lost even to a lesser competitor. Keeping your Fan Page activity active via fan engagement and essential customer relationship management techniques is pivotal for your Fan Page growth. Satisfied and interested clients can help you cut down your marketing budget by spreading your brands information through word of mouth or word of click even.

Facebook Fan Page application is meant to control the future of viral marketing via social media platform. If you are a brand and you don’t have a Facebook Fan Page, you are missing out on the future.
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