Promote Your Business Through Printing And Mailing Services

By Author: Pete Robertson
Total Articles: 1
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Have you come up with a new product and are looking for novel ways to promote it? There isn’t a better way to do so than getting help from companies that provide Printing and Mailing Services, like Integrity Print Services. Postcards, envelopes and mailers that manage to present the product or service visually are a great way to attract prospective customers. While marketing e-mails may land up in spam folders, these postcards and envelopes have the advantage of reaching the customer directly. Besides, physical presence of a printed document helps to convince prospective customers about the authenticity of the seller.

And if you are looking to combine traditional and digital marketing strategies, Integrity Print Services has provided options of ‘Cross Channel Marketing’. Under this strategy, while direct mail remains the primary driver for the campaign, digital marketing strategies like SEM, Social Media, mobile marketing, data acquisition, and blogs are used to help the seller drive traffic to their location. These services are different from traditional internet marketing companies and are not involved in driving ...
... organic traffic to your site but to your location and hence can guarantee a higher gross per customer sold than normal SEO strategies.

And if you are looking to make a great impact on a tight budget, Short Run Color Printing is just the right choice. Short run color printing allows high quality printing and is the best choice for lower quantities. Integrity Print services, Inc. prints letterheads, bookmarks, booklets, brochures, folders, and business cards. And for those looking for environmentally viable options, remember to choose service providers who use zero submission inks in UV printing processes and use paper and board made from eco sustainable sources.

But when choosing a printing and mailing service provider, make sure you’ve chosen one with care. Many times, a product succeeds on the strength of the marketing strategy involved. Therefore a number of service providers, offer services like direct mail marketing. Contrary to popular opinion direct mail marketing is here to stay. Rather than spread your message across to people who do not matter, direct mail marketing ensures that your products and services reach targeted audience. Besides, they do not end up in junk folders.

When choosing a printing and mailing service provider for direct mail advertising remember to choose people with care. As earlier stated the success of your product largely depends on the success of your marketing strategy team and the company chosen should be able to do justice to your products by highlighting them in the right place and at the right time. We at Integrity Print Services, take great pride in coming alongside our customers needs, wants and desires to ensure a greater response, whether it is for a direct mail advertising campaign or a cross channel marketing campaign. We are here to “work with you” and building your clientle.

The author is an expert on direct mail advertising and has written several articles on direct mail strategy and direct mail advertising.