Efficient Queing Can Boost Your Profits

By Author: Robert Deans
Total Articles: 246
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It's well recognized that the turnover of a business is highly based upon the amount of people who can be brought through the store’s doors, persuaded to purchase promoted products and taken through the point of sale. It is usually the duty of the marketing and advertising team to bring in the customer numbers, people on the shop floor may have a much greater impact over the point of sale and how this is managed. However, this stage is the greatest weakness in the handling of shoppers within the majority of stores. Staff are often not utilized as efficiently as they could be, and queues do not have any order at all. Business can without doubt suffer as a consequence of ineffective queuing systems.

The first step to take when thinking about the best queue system is consider the type and layout in the store . Linear, standing queues suit the majority of stores where items are collected from throughout the store and after that taken to the point of sale. However, for stores where purchases are requested at a point of sale ahead of collection, a seated queue with displays to call customers forward are more appropriate. ...
... Some stores may even demand a mixture of queue systems for various departments of the same store to make sure that each department functions with maximum efficiency.

By employing measures to inspire effective queue systems you can enhance the customer experience. Ineffective queue systems can result in a bottleneck effect at the point of sale. This sort of experience might actually put customers off returning to the store. With an inadequate queue system at best customers are likely to get incredibly frustrated, and at worst you'll lose custom because the amount of repeat custom will drop whenever a customer relates a bad experience to the particular store.

Consequently it really is worthwhile to think about the queue systems that you have in place and how they might work more effectively to enhance customer care. The main priority should be making sure people progress through the queue as quickly as possible. Queue efficiency may be enhanced by making use of electronic digital displays to call customers to a point of sale which has recently become free. Attractive point of sale display units may serve to distract people from the fact they are queuing and may serve to add to the sales attributed to that customer. Retractable barriers may provide an enhanced level of versatility to ensure that queues can be adjusted according to demand and according to other circumstances.

Efficient queue systems help the store by permitting an increased turnover of shoppers in a shorter time frame and ensuring customer satisfaction. The a shorter period that a customer is kept waiting, the more they will enjoy the experience of the specific store. When customers enjoy shopping they're more likely to return to the store and spend more money on their return visit.

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This article was written by R. Deans on behalf of Tensator, experts in queue systems. For more information on queue systems please visit tensator.com.