Rebranding Yourself? Read These Helpful Insights From Pa Seo Experts

By Author: Erica Ronchetti
Total Articles: 739
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Pennsylvania businesses, are you considering a rebranding effort? Rebranding is different than branding in that it means updating and changing your image and the way it's perceived by the marketplace.Rebranding can mean simply refreshing your brand image, or completely overhauling it.A PA SEO company can help determine how best to carry out a rebranding effort.

When is rebranding necessary? A PA SEO company will tell you a rebranding is necessary in the following circumstances:

If you feel you're losing relevance or no longer representing your business accurately to customers.
If you notice a decline in profits or sales over time.
If all your competitors have moved ahead of you and have updated to innovative solutions.
If you're planning on expanding into a new market.
If you intend to launch a new offering, product, or service.
If your customers have commented on branding and suggested relevant changes.
If you believe competitor brands, logos, and websites are outperforming yours.
If you notice a steady downward trend in web visitors over time.
...
... If your website is text-heavy and out of date and you aren't making use of social media, including Facebook, Twitter, YouTube, LinkedIn.
If your website doesn't accommodate a blog, a RSS feed, podcasts, or videos.

Rebranding vs. Branding: The Process

Rebranding is all about adjusting what you have in place to work better for your company. Before determining if a rebranding is necessary, make sure it's appropriate to make the necessary changes—clearly address the current branding problem, develop an action plan, and work to achieve the desired outcome. It's always advisable to consult with an outside expert, i.e. a SEO PA consultant with web design experience.

Many elements may be working fine—all you'll need to do is make a few adjustments to refresh your branding and give your site new energy. If your brand is lacking in relevance and if competitors are outperforming you, a logo change won't fix it.

Important Rebranding Elements:

Brand Design: A rebranding effort could mean you refresh your brand mark, logo, website or other graphics to better reflect company values.

Brand Voice: You redesign your brand to clearly and consistently deliver brand message and how customers perceive you and what you represent.

Brand Message: Clarify what you want to resonate with your customers. What makes you stand out?

Brand Positioning: Focus on what you stand for, why customers choose your products or services, and why you're relevant to customer needs.

Brand Strategy: Planning on launching product or offering? How can you adjust your brand to compete in new markets and segments?

Your Website as a Brand: Your company's website serves as your businesses online face. Does it speak to your target customers? Is it still relevant?

Erica Ronchetti is an employee of PA Internet Marketing, a Philadelphia SEO company, and is always interested in sharing SEO ideas with others. PA Internet Marketing is a PA SEO company—visit us on the web to learn more about our services.