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Coffee Time-capsule
We tend to drink a lot of coffee. Nothing new in itself, but the way we drink our coffee and what we expect it to be, is changing and subject to trends.
Do you remember what the coffee from the coffee-machine at work used to taste like? In the time the only personal variables were the number of lumps of sugar and the dosage of evaporated milk from the bottle next to the machine? The coffee itself wasn't all that great, which we compensated with cosiness. Because that's what coffee should be about (sharing a cup ).
What has changed?
The modern way of drinking coffee
Is drinking coffee still cosy? The potential is there of course, but it seems we are mostly occupied with our personal taste in coffee. Since some time, the coffee drinker has become very coffee quality-conscious. The exposure to other coffee cultures and the accessability of quality coffee that meets personal preferences, seem to have created a new type of coffee drinker. A consumer who doesn't want anything to do with machines that spit out plastic cups. A coffee drinker who may consider that to be beneath him.
Nespresso : (not) ...
... the real deal?
The joy of the coffee enthusiast, as we shall call him for now, mainly lies in the variety of choice and the exclusiveness of the coffee he likes to purchase in specialized little shops that sell extremely expensive (one day we'll be saying ‘robusto priced') coffee in shiny vacuum pouches.
More often however, the conscious modern coffee drinker is active online, ordering Nespressocapsules. A true ‘mania' , largely determined by the fact you can't do it any other way. You won't find these cups on the shelves of supermarkets; this is the real deal. Maybe it's a remarkable example of present-day marketing, but isn't this rather limiting your choice, despite the vast number of variations with exotic-sounding names?
The picture is still changing. Now you can purchase espresso cups from other sources an there are even refillable cups. Now we can wait and see if new types of coffee drinkers emerge.
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In this article the mania of ordering Nespresso cups ‘Nespressoapparaat" is viewed upon critically . We look back to the days of the cosiness around the coffee machine and see there are new ways to get Espresso cups now Nespresso capsules bestellen.
Tags:
coffee, Nespresso cups, drinking coffee, cosiness
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