123ArticleOnline Logo
Welcome to 123ArticleOnline.com!
ALL >> Business >> View Article

When It Comes To Testimonials, Looks Count!

Profile Picture
By Author: Colleen Francis, Sales Expert, is Founder and P
Total Articles: 53
Comment this article
Facebook ShareTwitter ShareGoogle+ ShareTwitter Share

So you've gone through the effort... collecting testimonials and putting them onto every web page, right next to your page copy to provide that critical social proof. You're all done, right?

Not so fast. Ask yourself: how do the testimonials look?

I don't mean if they are compelling - how explicit are the result?. I don't mean if they are current - are they recent testimonial that have recently been rotated through? I don't mean if they are credible - is the source of testimonials viewed by the reader as their peer?

I mean literally, how does your testimonials look?

There was a fascinating study conducted by Mike Reining from MindValley Labs. In it, they tested how the appearance of a testimonial impacts click-through rates. Specifically, they compared a very boring, unstyled text testimonial versus the same testimonial dressed up with a punchy font and graphic treatment.

Something similar to this:

Plain Testimonial:

Your widget increased our sales by 100% in three months.

Styled Testimonial:

“Your widget increased ...
... our sales by 100% in three months.”

The results? The styled testimonial increased conversion rates by over 200%!

By making the testimonial more visually appearing, it increases the odds the reader will notice it. And once the reader notices it, the natural power of the testimonial to increase conversion rates kicks in...

If your testimonials don't look that appealing - don't worry. To help you, we've provided a couple of canned styles to help give some visual appeal to testimonials on your own web site. You can download them from the Testimonial Director support site (you don't need to be a Testimonial Director customer to take advantage of these). Get These Testimonial Styles and Increase Your Conversion Rates!!





You have permission to use the above article in your newsletter, publication or email system as long as you do not edit the content and you leave the links and resource box intact.

©2010 Engage Selling Solutions. All rights reserved: All trademarks used or referred to on this site are the property of their respective owners. No materials on this site may be reproduced, altered, or further distributed without Engage's prior written permission.

Total Views: 168Word Count: 390See All articles From Author

Add Comment

Business Articles

1. Unveiling The Material Characteristics Of Plastic Parts
Author: adam.xu

2. Top 5 Beach View Resorts In Chennai For A Memorable Getaway
Author: greenmeadows resort

3. Relationship Counselling Den Haag Brings The Best Chance To Understand Each Other’s Needs!
Author: Angelika Matthias

4. Web Development Company: Guide For Hiring The Best
Author: Sagar Tech

5. Make A Business Website To Get Started Online
Author: Sagar Tech

6. Elevate Your Software Quality With Agile Advisors: Premier Software Testing Consultancy In Dubai, Uae
Author: kohan

7. Affordable Polyester Pleated Mesh From Top Manufacturers
Author: pavitra

8. Empowering Sustainable Development: Agile Advisors As Your Trusted Leed Certification Consultant In Dubai And Uae
Author: kohan

9. Buy Cats Eye Gemstone Online In Ahmedabad
Author: rishabhjains

10. Why Data Destruction And Sanitisation Are Important
Author: Destruction and Sanitisation

11. Stock Market Update: शेयर बाजार में लगातार चौथे हफ्ते बढ़त: क्या तेजी बरकरार रहेगी? जाने इस हफ्ते किन महत्वपूर्ण पहलुओं पर ध्यान देना चाहिए
Author: M Ratlami

12. Perfect Happy New Year Gift For Your Girlfriend Thoughtful Ideas For 2024
Author: MyFlowerTree

13. China Valmax Valve Co., Ltd
Author: China Valmax Valve Co., Ltd.

14. Mastering Clipping Path In Photoshop: A Guide To Precision Editing
Author: Sam

15. Expert Emergency And Cosmetic Dental Care Services For Families And Individuals In St. Louis
Author: Jessica Williams

Login To Account
Login Email:
Password:
Forgot Password?
New User?
Sign Up Newsletter
Email Address: