What Is Seo?

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SEO, or Search Engine Optimization, is a complex set of strategies implemented to increase your company’s website rankings in the SERPs, or Search Engine Results Pages, which can lead to increased visibility, leads, sales and profits.

At Optimum7, we understand and successfully employ these strategies for our clients, and in the process improve their bottom line.

To get your business ranked on the coveted first three pages of Google’s SERP is not as easy as you might think. Once you get there, your job is not over: you have to maintain the strategies that worked to keep you there. The market changes and users’ habits change over time as well. You need a strategy that not only works, but is adaptable enough to be tweaked in order to remain competitive in your market niche.

The first thing we’ll do for you is a comprehensive analysis:

* Analyze how functional and user friendly your website is,
* Analyze whether or not your pages are effective or just causing people to click away immediately,
* Analyze what keywords ...
... and search phrases users are actually plugging in to the search engines, that you could be taking advantage of in a Google Adword or PPC campaign,
* Analyze your competition

Then we’ll optimize your site:

* After we locate where on your site people are clicking away, we’ll fix those pages to make them stay and convert to a sale or lead. Perhaps your page takes too long to load, its design is too busy, your landing page is inconsistent with your banner ads, or your checkout process is too laborious.
* We will also optimize over 100 elements in your code to make sure all your site pages are Google Friendly. (meta information, tags, headers, html code and etc.)

We will create high quality content and syndicate it for you:

* Using the many different research tools we have at our disposal to uncover how your company is ranking for keywords and terms that could be beneficial for you to bid for, our in-house copywriters will generate high quality content of substance that SERPs will actually pick up. The algorithms that Google employ are actually advanced enough to enable their web bots to analyze content; low quality, ungrammatical or vague, poorly written content will be left out of results.
* We will also syndicate this useful, high caliber content across the web via many platforms: Facebook, Digg, StumbleUpon, Del.i.ci.ous, Twitter, and many other sites. This will make sure the content is seen by as many people as possible. This is why quality matters: useful information will get passed around by users themselves, putting information about your company in ever more places. This creates organic SEO and makes your site rank even higher on SERPs because the search engine will recognize that more people find this information useful.

We’ll launch advertising and marketing campaigns for you:

* If you don’t already have a Google’s Adwords campaign or know about the newly minted Microsoft adCenter. These Pay Per Click advertising campaigns lets you compete for the search keywords and phrases that our research has uncovered, so you can bid on them and take advantage of paid advertising as SEO takes a longer time to be successful. You only pay if someone clicks on your ad. These campaigns require constant monitoring and analysis, which we will do for you.

After we have implemented all these strategies for you, they must be maintained and adapted with skill to changing market conditions.

Let our knowledge and expertise in SEO lead your company to increased earnings. Contact us today.