Search Engine Copywriting

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Writing just to attract the search engine robots does not work anymore in SEO. Neither does churning out content that is loaded with nonsensical terms and your company name repeatedly. Believe it or not, Google’s sophisticated algorithms can distinguish between low quality content versus content that has substance, not to mention that the users will be able to also identify bad content.

Over the last few years, content farms posing as SEO (Search Engine Optimization) marketing companies have preyed on businesses who want to be successful in the online marketplace, but whose personnel doesn’t necessarily have the internet technology expertise to determine what it will take or even that they are being duped.

Amassing not only the technical expertise required to complete the necessary research that underlies writing content optimized for search engines, but the intuitive understanding of how users relate to the internet, takes years to learn. A bunch of badly written articles published on your website once in a while is not going to make you rank any higher on SERPs.

Copywriting ...
... to rank on search engines first requires a lot of analytical data, without which you are wasting precious time and money. You need to know what terms users are typing into Google so that you can compete for them in the content that you generate. Some terms are more competitive than others, and you will need to know this type of information in detail before you begin writing.

Every business has ideas about what users plug in to find them, but to effectively copy write for search engines, you have to actually find out what those terms are. That’s why Optimum7 runs analytics before we begin any copywriting for you.

Then, our in-house copywriters will create interesting, well written copy designed to engage readers so they help to syndicate it for you by passing it around to friends and associates. Google’s bots can tell if the copy on your site is search term loadedâ€a frowned upon practice where no information of substance is truly offered in an article. Once upon a time, shady companies could just load keywords in their content and it would get picked up by SERPs, but this content was such a nuisance to users that Google engineered a way around this problem. Users want information they can use, not just junk copy.

Search engine copywriting should provide a value to users. It should contain information relevant to what they are spending time looking for. Otherwise you are shooting yourself in the foot by building the wrong type of reputation with users. Well written content signals to readers that your brand is authoritative and trustworthy. If you generate content that has substance, it can even get picked up by other sites looking to boost their own contentâ€getting to the eyes of even more users. The more useful your content, the more it will passed around the Web by users, which translates to higher rankings on search engines.

At Optimum7, we can take care of all the essential SEO tasks for you, including search engine writing, and let you do what you do best: provide a useful product or service to the public. Contact us today to obtain high quality search engine copywriting. Call us Today at 1-800-736-9618