Google Keywords

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It is strange to think, but the day has come when the power of words can no longer be contrasted with the power of actions. The old adage, “The pen is mightier than the sword” has never been truer for online businesses. Not just in terms of cause marketing either; unless you are new to ecommerce, the general consensus is that it is well worth your ad dollars to bid for words and in general compete for them.

Yes they are intangible, but so is the online “world”. In this environment, there is a premium on words and phrases, because along with images, they comprise the only routes to engage with other people. Your products, ideas and services need to reach the desires, ideas and minds of users enough to produce results in the tangible world: such as actually getting to their eye, and hopefully, to their wallets or lifestyles.

This is easier said than done. At Optimum7, in our efforts to help businesses become more profitable, we have met countless clients with the understandably wrong ideas about how users find them using Google keywords. As insiders, they ...
... often think that people plug in their name or their product name or even their specific services to get to them.

This isn’t how keywords work however. If you want to rank on a Search Engine Results Page (such as Google’s), for a certain keyword, you need to first find out what terms they are actually using to get to you. In other words, users relate to your products / services in a different way than you do because they are naturally starting out from a point of ignorance about what you provide.

For example, if you sell industrial grade platform scales that can be used across a whole spectrum of applications, it necessarily means that people in different industries will not find you using scale-manufacturing specific terms; they simply don’t know them. A hospital employee looking for heavy duty scales will simply type in “medical scales” or something to that effect. You hope this potentially large account will find you, but if you are not trying to rank for the right term, they won’t.

In addition, many keywords are so general as to be almost useless. You will end up paying a higher price for them on a Google Adwords campaign because they have too broad an appeal to many businesses, and thus have too much competition for them. But this might be precisely what you need to do anyway.

For example, if you sell unlocked cell phones, you may think people are typing in the brand name of specific phones instead of the fact that they are ‘open’ per se. You would be right. Many users don’t even know about ‘unlocked’ cell phones, so you have to spend the right amount of ad dollars to get a decent rate of return on your investment. Conversely, if you have a niche product / service, you might not need to spend so much to rank high on SERPs.

This is where Optimum7 can lend you the expertise to use keywords and phrases to benefit your bottom line. As an SEO company, we will begin by engaging in deep research to find out what keywords are actually jumping out of the minds of users and leading them to you, how competitive these words are, advise you on a realistic advertising budget, and create a continuous stream of content that will get your site on page 1 of SERPs so you can reach the eyes of your target demographic.

Optimum7 can make your business more profitable through our comprehensive SEO strategies, including using Google keywords. Contact us today. Call us at 1-800-736-9618