Surpassing The Typical Errors To Maintain Your High Rankings

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For an SEO expert, issues such as errors, technical problems, sudden releases come in daily packages. However, if you learn to maintain a rapid, error-free and highly optimized website, irrespective of all such practices, your long term traffic success will remain ensured. In this article, we are going to bring in light a few important tips for regular checks that you must undertake to maintain top position of your website and to maximize your search engine performance.

Tips to Maintain your Top Position

General Error Checking : General or typical error keep coming to every website fro time to time. This is no big deal until you running regular website's performance check ups, but if these error are not identified and left unchecked, their volume may go out of control. If you work to resolve a good number of 404 and timeout errors on your website, then search engines can minimize the bandwidth consumed to entirely crawl your site. However the topic of reducing crawl errors and general accessibility issues to help receive new and updated content into search engine indexes is quite debatable. Where some view it as ...
... a positive aspect, others negate it as a part of good SEO services.

Google webmaster tools renders a perfect way to stand against the general errors and other crawl issues. Rather than focusing all your attention to the "Not found" and "Timed out" reports, it is better to test each error. This can be effortlessly performed through a http header checker or by employing a Firefox plug-in. Many SEO services providers and veteran experts believe that by going through into the initial 100 or so errors, you tend to discover a common pattern with many, leaving you with only a few to fix. Let us focus on 404 error pages having external links initially to gain major SEO value from legacy links.

In addition, it may help if you stay cautious about the way you interpret the "Restricted by robots.txt" reports. At times, such URL's are not directly blocked by robots.txt. If you have had enough with the URLs in the report, it is time to run the http header check. Many a time, a URL listed in this report is eventually turnes out to be a part of a chain of redirects ending or containing robots.txt's blocked URL.

Additionally, there are strong suggestions for the use of IIS Toolkit or the classic Xenu's Link Sleuth crawl since both may bring in light a few of extra problems. At times, employing Fetch as Googlebot inside Webmaster tools may also reveal a lot of hidden issues. Also helps the activity of browsing the website with JavaScript and CSS disabled using web Developer Toolbar along with the User agent set to Googlebot.

Site Indexation : Site indexation or the count of pages that are competent of getting one or more visits from the search engines in a stipulated duration is an eminent metric to evaluate the number of pages in your website, that are generating traffic. In addition to the aspect of tracking site indexation, the metric also bears the potential to put forward unintended indexing issues such as leaked tracking or exit URLs on affiliate sites or big chunks of indexed duplicate content. For instance, you may check the difference lying between the count Google has of your website's indexed pages and the count you get through analytics. Competent SEO services may help here.

Indexed Development or Staging Servers : It is important to ensure that not any of your development pages are cached by the leading search engines. To actually spot ranking development server URL with feint products and prices in the database, may get truly hampering. This ensures bad user experience on a development server! In case of noticing an issue, it is best to contact your developer for restricting access via IP to the staging site. You may also take the alternative to redirect search engine bots to the correct version of your website.

Linking Out to 404 Errors : You definitely would not encourage to ruin your users' experience by linking out expired external URL. The idea may imply that your website is perhaps turning into an out-of-date resource. Ensure to regularly check your outbound external links for errors with the help of "Check external links" setting in Xenu.

Significant changes to Server Performance : From time to time, Google has been helping webmasters with the demanding job of discovering the issues concerning site speed. Quite a few useful tools such as Google's "Site performance" reported, have appeared to help you improvise the speed of your website.

About the Author: BrainPulse SEO Services India one of the leading Professional SEO Company from India, serving clients from World over effectively.