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Innovation Deals With The Culture Of The Organization
Now many vendors are offering Innovation as a Service. The timing for this is perfect. Companies want to embrace innovation. They want to use Idea Management software. But they don't have a resource tasked to manage the environment. Most idea management software has automated features to promote ideas without Front End of Innovation. And most of them are so user friendly that no training is required. But truth be told, someone has to fill the role of Innovation Manager.
Most vendors of idea management software have professional service people who can deploy the software, help clients pick the initial user community; organize a plan to accommodate organic adoption of the system. These software companies also have access to experts, whether employed by the vendor or a part of a partner network who can fill the role of innovation manager.
Of course you can find someone on your existing team to be liaison. Someone from R&D can pull the product development people together. Someone from HR can support a collaborative tool to be part of the intranet. If you initially limit the ...
... system to a department, someone within the discipline will be thrilled to be the innovation manager, whether it's marketing or finance. Ten percent of ten people's time does equal an Innovation FTE.
This assessment indicates a breakdown in the front end of the innovation process particularly the discovery and ideation processes. The front end of innovation deals with the culture of the organization as much as the inquiries conducted, the ideas generated, and the method for developing a given idea, making it key that a cultural enthusiasm for innovation be promulgated from the top down. In addition, for innovation at the front end to flourish a well-defined ideation process built upon sound market knowledge and influenced by strategic pillars must be established. Perhaps most importantly, a pipeline must be created and maintained that safeguards ideas through the innovation channel.
An organization with a culture of innovation likely needs people responsible for the topic. Innovation managers concentrate on the subject itself. Their focus on innovation allows them to enable the rest of the organization with the pursuit. The phenomenon of outsourcing, so prevalent in today's climate, can extend to all sorts of services. Most companies already accept cloud computing.
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