Search Engine Optimization Is Not Just About Rankings

By Author: mohanchen
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Sure every company that goes for search engine optimization is looking for top rankings in all major search engines. This is the basic desired objective of any SEO campaign regardless of the product or industry they deal with. More people, however, have come to realize that high rankings alone do not guarantee high return on investment (ROI). This is an important consideration because the bottom line is the consideration whether high investment on the SEO services Canada is generating high revenues or not.

A good SEO company, therefore, focuses on and carries out a step-by-step procedure that ultimately leads to higher returns.

Step 1: High Search Engine Rankings
This is definitely a very popular metric for any SEO campaign. Landing on the top ranks on any search engine is not that difficult for even the less efficient SEO company. With proper application of the SEO techniques it is possible to achieve a high rank for any given keyword no matter how strange it might be. To secure a high position with the search engines, however, does not guarantee high quality traffic to the website.

Step 2: Relevant ...
... Traffic
Increasing the search engine referred traffic is important and possible only if you have secured a high rank on the search engine for the relevant keyword. There is no point to reach the first rank for ‘Britney Spears' for example, if your website is about soccer goals. A high bounce rate and unsatisfied customers is all you will achieve.

Step 3: High Take Rate
Take rate is essentially the number or percentage of visitors who take interest in your products or point-of-action (POA). For example, how many visitors actually click on a Contact Us link, will tell you about the interest level of the visitors even though they might not actually convert.

Step 4: Conversion
A good SEO company focuses on this aspect very closely. This is what is going to actually generate revenues for your website. Conversion means the number of visitors who actually follow through with your POA. SEO services Canada include suggestions and improvements on the website to make the conversion easier for the visitors. For example, formulating a simpler form or making the privacy policy prominent will serve to remove the barriers to conversion.

Step 5: Offsite Metrics
An SEO company also provides evaluation and reports of the SEO services Canada to help you take appropriate decisions regarding any changes in the techniques applied. A number of software systems are used to find out which search engines attracted more visitors or which keywords proved more profitable.

By following all these steps in an effective manner, an SEO company ensures high ROI for its clients. All SEO services Canada need to be integrated to generate high revenue and not just a high rank on the search engine. Rankings alone are not enough to make your website a profitable venture.

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An SEO Company also provides evaluation and reports of the to help you take appropriate decisions regarding any changes in the techniques applied. SEO services Canada A number of software systems are used to find out which search engines attracted more visitors or which keywords proved more profitable.