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Client Vibram Fivefingers
She adds that the brand "never entered e-commerce since that really Vibram Five Fingers Bikila our profession."
That's about to change. This spring, the company will begin selling to the upscale e-commerce site Net-a-Porter.com. Ms. Marant will also open her first U.S. boutique in New York early next year. Such moves are unsettling to small boutiques, which have done brisk business by servicing Ms. Marant's rabid Vibram Five Fingers Classic.
"We'll see how it goes," says Nadine Ferber, owner of the New York boutique Mick Margo, which has sold Ms. Marant's line for four years. "Maybe we will have to find the next Isabel Marant."
Ms. Marant's success is highly unusual at a grim time for the luxury industry. Sales of luxury goods in the U.S. are expected to fall Vibram FiveFingers KSO Black-Black Shoes ...
... this year, according to a study by Bain & Co., making the U.S. the world's hardest-hit market for high-end clothing and accessories. Limiting supply has helped Ms. Marant to stoke demand.
"She played her cards in a very cool French way," says Nevena Borissova, owner of Curve, which is Ms. Marant's biggest retail client Vibram FiveFingers KSO Blue-Black Shoes the U.S. "She won't supply the demand of America just because we get obsessed with something."
After discovering that the "Forbes" boot a suede, modified cowboy boot that the designer repeats every season was out of stock at a local boutique, Marina Mazur, a 50-year-old American who lives in London, called one of Ms. Marant's boutiques in Paris to see if she could place an order.
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