E-commerce Consulting Services

By Author: Vijay K Shetty
Total Articles: 2542
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E-Commerce Consulting deals with retail and online industries spanning brick & mortar, catalog and e-commerce channels. It helps companies of all sizes with merchandising, marketing, product development, website operations and strategic planning for the online world.

E-commerce is undeniably a part of everyday consumer life. Much as we predicted years ago, consumers have woven the web into a shopping process that now spans channels, devices and touch points. The internet influences nearly half of all retail sales. In spite of online transaction, the web plays a vital role for the discovery, research, and consideration & decision process. E-commerce has become a specialized discipline, or rather, a set of specialized disciplines. For many companies who are either in the early stages of online selling or who to whom digital DNA is not a given, the "e" is necessary, as it provides a foundational symbol for a specialized core competency.

A critical decision manufacturer's face when establishing their e-commerce presence is "What is the meaning of life?", or more practically, "What is our site's role in e-commerce?" ...
... The obvious answers of "we want to sell more product" and "we want to build our brand" immediately surface, but the how you plan to achieve more sales or build a brand can be much more interesting and complex. While manufacturer websites are cited as one of the first places shoppers go to get product information, these sites, while growing, aren't getting a lion's share of the online sales.

While Consulting, Do careful about these golden rules.

1. Proper branding & specially about offline and online services together
2. Do understand the size & capabilities of your retailer
3. Relationship between partners matter a lot
4. Make appropriate consideration on Capacity & Infrastructure
5. Build a good customer based relationship

Last but not least, do not try to push the consumers to buy your product but justify why they should choose to buy their product and what are the benefits they get. No more show offs & offerings, you should always be concise with your offer.

In Consultation, let your clients understand the basic of economics & market too. Within this, strategic partnership is also required. Under this, work on lack of e-retail or selling tips.

Few issues that need to be looked into:
Concern on retail relationship
Product Offering & Pricing decisions
Complete fulfillment of Customer's demand
Customer related services
Focused on B2B relationship
Knowledge of e-Commerce biz components
Resources Management (Managing People, Money and Time)

The increase in online transactions has given rise to various e commerce portals. From mainstream shopping chains to exclusive online store, consumers can find and buy almost everything online. The numbers are only to going to get bigger in days to come.

Vijay K Shetty, Platinum Level Author.

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