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By Author: Mark Knoller
Total Articles: 11
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Most audio music is distributed on CDs rather than DVDs. CDs are also a major marketing vehicle and can be used to circulate promotional material about a company. Software is also another form of data that is sold via CDs. No matter what you use CDs for they need to be well packaged to protect them from scratches, liquids and even breakage, thus safeguarding the data therein. Custom CD packaging provides one of the best ways to market CDs in a way that is unique only to one artist or company. Further, CD packaging printing is applied so as to make better use of colour and stunning graphics and thus ensuring that the packaging becomes more eye catching thereby increasing sales.

CD packaging printing may come in the form of paper and vinyl sleeves, tray and cardboard pockets, or jewel cases inserts featuring vivid graphics which are attractively coloured. Paper sleeves provide a cheap way to distribute promotional material and software. On the other hand, vinyl sleeves are good for distributing presentational material. These offer better protection than the paper sleeves. Cardboard pockets/wallets offer better protection ...
... for CDs than either of the two sleeves types hence they are accordingly used for overseas shipping. They are also light and make for very attractive CD pockets. Jewel cases are the most preferred custom CD packaging accessories for music CDs thanks to their clear flip covers that enhance the outlook of the inserts and also provide increased protection for the disc.

In a bid to be environmentally friendly CD packaging printing has taken to the use of biodegradable inks. The inks are also sealed to the packaging using natural oils and this way fewer chemicals are used thus the environment is better protected from hazardous wastes. Most firms that offer this service use CMYK printing processes to print the sleeves and inserts for their custom CD packaging enhancements. This technique results in full colour printouts and with high quality graphics hence it is only right that one chooses this process in order to market his/her CDs more effectively.

An important point with CD packaging printing in the design of the CD covers is to keep the graphic details and the number of fonts minimal so as not to end up with a graphically cramped-up package. Such packaging is likely to confuse the potential customer and negatively impact on the interest of potential buyers to the contents of the CD. Custom CD packaging should also make use of images and photos. These two help draw the attention of customers better and increase their interest in acquiring your product.
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