Sms Short Codes - The Key To Effective Business Promotion

By Author: Sumotext
Total Articles: 4
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With the mobile technology getting finer day by day, SMS short codes have become one of the latest trends of marketing. Irrespective of the size and nature of business, every individual and company has now started using SMS marketing in order to reach out to their target audience. This new trend has redefined the concept of advertising, offering more and greater benefits than any other form of marketing. Even internet marketing has proved to be less effective when compared to mobile marketing. Short code SMS services allow you to a huge number of potential customers in the minimum possible time. When investigated, the conversion rates have also turned out to be higher than other forms of marketing.

Short codes refer to telephone numbers used for marketing purposes. As the name suggests, these numbers are formed specifically for marketing and have less number of digits as against conventional mobile numbers. The reason behind making these numbers short is to make it convenient for the customers as well as the marketers to remember and use them. SMS marketing helps in establishing personal contacts with the customer base ...
... as well as gain their attention completely. Unlike other forms, the advantage of mobile marketing is that the ad does not need to share space and attention of the user with other ads. This helps in producing a greater impact on the customers' mind.

Another advantage of using short codes for SMS marketing lies behind the fact that you can send one as to thousands of customers at one time. This saves time, money, and effort on your part. These five to six digit numbers are used to promote new products/services, get the customer subscribed or unsubscribed to a variety of services, answer quizzes or vote on varied topics, and many more. These codes are very useful for sending bulk messages. This convenience of reaching out to the customers easily and effectively has made this form of mobile marketing so popular and preferred over others by all.

People with not adequate knowledge of using SMS short codes for their businesses can consult providers for guidance. Along with their other benefits, these codes are especially useful in times of emergency when you need to send some important message to a larger audience in a short notice. This utility factor has been noticed by all, and thus, even television channels have now started using these codes for voting or quizzing purposes.

The accessibility and affordability of SMS marketing through short codes have contributed to its immense popularity. They help in gaining customer feedback and preferences in some simple click activities and in no time. This information has a great impact on improving the products/services of any business and adding value to them. Customers also, find it easier to provide their inputs through SMS because it is lot easier and simpler than filling up lengthy forms. They can convey their message in short simple objective answers without spending too much time or effort. Be it dialing or messaging these codes have become one of the best ways to create a two-way connection between the marketers and the customers.

To avail the benefits of short codes you must have a special keyword. This keyword is given to you by the provider and is unique to your business. This keyword acts as an indicator to the provider that a specific message is used by a certain client. This message is then forwarded to the 5-6 digit codes. The more the number or customers respond to this message the more effective impact it has on your business generation. If your business is new, you can start with sharing the code with some other company to make it more cost effective. Although you will share the same code, both the companies will have two unique keywords, thus, helping the providers in distinguishing the respective clients. Therefore, although it takes some amount of money to use this service, investing in mobile marketing is a wise decision.

The security, volume, and speed are some of the other aspects that have mobilized marketing endeavors to such a great extent. Moreover, there is minimum or no risk of the message getting damaged in any way because it directly reaches the customers in seconds. The flexibility of time enables the marketers to use SMS short codes to reach out and influence their customer base as and when required.

There are many online text service bureaus that provide short codes for SMS marketing. You do not need any specific hardware or software to start using these codes but can simply use the internet as your gateway. Just collect the phone numbers that include in your target list and start reaping the benefits of mobile marketing.

Sumotext provides mobile marketing and SMS marketing solutions to companies over short codes via sms gateway and campaign management tools.